RealDaddy
Repeatedly violating rules
- Jun 30, 2018
- 9,017
- 11,287
Instagram wants to turn influencers into affiliate marketers.
The http://www.google.com/url?q=http%3A%2F%2Fcm.wtaff.co%2Ft%2Fj-l-ftjukhy-iytuguttl-h%2F&sa=D&sntz=1&usg=AFQjCNEYKQFJsAqAWdC1WqX79GVFxCv_nQ that creators will soon be able to tag products in their posts and earn a commission when people buy. This will all take place within the Instagram app.
Starting small: For the time being, Instagram will test this with a small group of US-based creators before expanding to more people and businesses.
Why should you care: If you use influencer marketing, this can completely change the negotiation dynamics. Conversions could shift from "hey, we'll give you $X if you promote our product" to "we have a proven X percent conversion rate on our product, give it a shot."
This is great news if you’re a performance-driven marketer.
The http://www.google.com/url?q=http%3A%2F%2Fcm.wtaff.co%2Ft%2Fj-l-ftjukhy-iytuguttl-h%2F&sa=D&sntz=1&usg=AFQjCNEYKQFJsAqAWdC1WqX79GVFxCv_nQ that creators will soon be able to tag products in their posts and earn a commission when people buy. This will all take place within the Instagram app.
Starting small: For the time being, Instagram will test this with a small group of US-based creators before expanding to more people and businesses.
Why should you care: If you use influencer marketing, this can completely change the negotiation dynamics. Conversions could shift from "hey, we'll give you $X if you promote our product" to "we have a proven X percent conversion rate on our product, give it a shot."
This is great news if you’re a performance-driven marketer.