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[Inquiry] How would I go about ranking a local business site?

Discussion in 'White Hat SEO' started by xSoulBane, Oct 30, 2013.

  1. xSoulBane

    xSoulBane Junior Member

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    Hey Forum,

    I just had a general inquiry about ranking sites for a local business. The keyword would be--say--"Clinics in Tampa-bay"
    Now I'm aware that for a site where the content would be updated all the time. It would be easy to accomplish this as there would be more content and more repetitive keywords.
    But if the company was for a business that didn't need much content, how would a site link that be ranked? back-links only?
    Any help will be appreciated.

    Best Regards,
    Soul
     
  2. SnakePliskin

    SnakePliskin BANNED BANNED

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    You should create them a Google Business page, get it verified, put up some pictures, list the website in the listings, and send citations to it. In every citation, put the website in. Counts as a backlink. Traditional backlinking will work for your needs as well.
     
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  3. xSoulBane

    xSoulBane Junior Member

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    Well that definitely makes sense. Thanks.
     
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  4. SnakePliskin

    SnakePliskin BANNED BANNED

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    No problem, man. Good luck. If you encounter problems in the future, feel free to send me a PM and I'll attempt to answer your questions.
     
  5. xSoulBane

    xSoulBane Junior Member

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    *Bump* Any other Ideas?
     
  6. victor1234

    victor1234 Registered Member

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    Get customer reviews on Yelp and other bigname sites linking back, also adds legitimacy & natural traffic
     
  7. hellraizor

    hellraizor Registered Member

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    Create a youtube video, buy hr views, likes, and social signals and optimize the seo on your video and it will most likely rank higher than competitors websites on google search.
     
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  8. ipodtouchhackerisher

    ipodtouchhackerisher Senior Member

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  9. MadStacks

    MadStacks BANNED BANNED

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    I have known local hosting to help local SEO. Try finding a server to host on in the area you are wanting to market in :)
     
  10. Nigel Farage

    Nigel Farage BANNED BANNED

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    Nope. Sorry. Authoritative proof or GTFO.

    Anything from SEOMoz is legit.

    Pushing competitors down has some value, however a Local Business with a high-ranked YouTube video screams SPAM ! SPAM ! SPAM ! and will do more harm than good. Local traffic is MUCH more spam-averse than the average internet retard. Example, everyone knows you can pay an AC guy $500, or you can pay an AC guy $1,000 for the exact same service. What's the difference? The $1,000 AC guy has signs on buses, TV Commercials, obnoxious radio ads and has the top spots on the Google search results all locked-up. That's the guy most people are trying to AVOID, and these idiot organic guys advocate that aspiring small businesses go out of their way to make themselves as spammy as possible. It's the stupidest advice you can give a local business, and you can always tell who the scam SEO service providers are because they sell the same trash to local businesses as what they sell to the people optimizing for "viagra", "penis pump" and "ecigarette". When you see "local" think "neighbor". Those top-rated, high-dollar local businesses can afford to run-off most of the people that see their ads; to them it's a numbers game, and they can afford to lose prospective customers. New, under-established businesses can NEVER compete with this big-budget behemoths, and those that advocate that small businesses make themselves look like the big guys are essentially advocating that they rub shit all over themselves.

    Not only does it stink, and feel wrong while you are doing it, you also have to take 3 steps backwards and clean all that shit up later, after you find out what a dumbass you were for taking another dumbass's advice. Note: I'm not aiming this at the guy above. This is a very broad and general statement and it applies broadly to I would say at least 75% of the people here on BHW that think they know something about Local SEO. And maybe they do know "something", but then there's this other stuff that they think they know and they are wrong about, and it's so toxic to a small business that it completely negates whatever useful knowledge they may have. It's best to put these things in their proper perspective, without all the social cushioning that certain people feel is necessary to "get along". Sorry. My response is "fuck that". I don't put effort into "getting along" with retards that are wrong and say things that harm small businesses. They can "get along" with me by shutting their fucking yaps and put some effort into learning something, instead of whining about their hurt feewings and bruised egos. My purpose here is 1st to learn, and 2nd to teach, and no where in my "social contract" have I signed an agreement to suck some retard's dick just to get along. I hope I've made my point clear on this.


    Yelp and other citation's reviews help in local results. One misconception is that bad reviews are bad for local ranking. Google likes QUANTITY over quality. Look at some results with rich snippets if you don't believe me. It's also possible that businesses that have a good amount of negative reviews are going to be considered more legitimate and trustworthy than those businesses that have all positives. Understand, Google does not define "relevance" to it's Users by how good the business is as it's 1st concern. It's more afraid of sending a mobile device User 5 miles down the road to a business that closed or moved 6 months ago. That's an instant conversion to Bing/Yahoo. Google's primary goal in the local search results is not to give top-ranking to "winners", it's intention is to make certain to NOT give top-ranking to LOSERS. Avoiding the negative is the 1st concern. This is where words like "trust", "legitimate" and "established" come in.

    So again back to these half-educated half-wits that try to fuse the spammy tactics of organic SEO with the neighborhood sensibilities of Local SEO, and only because they only understand half of each SEO classification. While they advocate that small, neighborly businesses make themselves look as spammy as fucking possible, Google is on a witch-hunt to purge those businesses from pages 1 and 2.

    So, pay attention to who is saying what. This place is littered with uninformed dipshits, and paying attention to them may cost you your entire business.

    WHICH, I might add, to any of you pale, frail, quivering and virginal internet marketers what-with your sensitive feelings that I might hurt while I anonymously beat your collective asses with my gen-u-ine, Made in Texas, USA authentic rawhide leather whip, these small businesses are NOT life-long fuck-ups (like you), failing to earn enough money online with "churn and burn" disposable websites so that you can earn your way out of your mommy's basement, these people are the Alphas of their community. They have families depending on them for survival. They work harder (than you do), know more, do more, and have managed to break free of the bonds of your socialistic enslavement in order to take control of their destinies by starting their own small business and competing in the open market, which is already skewed completely against them as they are taxed and surcharged by the well-armed US Government in order to support the parasitic existence of... well... people like YOU. So, if it feels personal, it is. These are my people, and you are the enemy. Please note the complete absence of any apology nor expression to "get along". I'd prefer that the lot of you make a suicide pact and save us Producers the trouble of having to kill you all in the next, upcoming civil war. Did I go to far right there???

    Not far enough. They are still alive.


    Yes.

    Pliskin is in the general neighborhood. He needs to brush-up on the precise language. SEO is the precise application of internet text for the purposes of income generation. These dipshits that fail to use proper grammar, spelling, use internet & text slang like "UR" etc... demonstrate their unsuitability for internet marketing and SEO every time they post. I ignore them until they aggravate me, and then I do my level best to ridicule, demean, provoke, insult, castigate and generally use as an example of what & who to NOT be. It's not "Google Business Page", it's either "Google Places" or "Google+ Local" and yes, it's important and worth putting effort into being precise, and yes there's a difference between GP and G+ and YES it's important to make a distinction between them, for one because failing to do so indicates a weakness in understanding of one of the most basic, fundamental aspects of Local SEO.

    Do you choose to not hire a person claiming to be able to do Local SEO for describing it as a "Google Business Page" and not a "Google Places and/or Google+ Local Page"? Did we not already agree that it's important to find out who the dipshits are and avoid them? Q: How does someone that is NOT a dipshit indicate their non-dipshit status? A: By putting effort into using the most important language with precision. If YOU (the small business owner) cannot see the difference between these two types of people, there's a good chance you are going to be wooed into a destructive relationship with an "emotive" type of scammer that "feels" like he knows what he is doing and you'll "feel" like he knows what he's doing, so you'll "feel" like paying him to do what "feels" like SEO on your business, and after you've awakened the next morning still recovering from the effects of the https://en.wikipedia.org/wiki/Date_rape_drug, discover your butthole REALLY hurts, and one of your legs is tied to the bedpost with someone else's Fruit of the Looms, then you'll "FEEL" like you wished you would have paid more attention to me, and did what I told you to do, instead of what you "felt" like you should do.

    For Local SEO, done with a limited budget or DIY with limited time, the 1st and most important thing to consider is what is the best use of your time, energy and/or money, i.e. what gives the best "bang for your buck".

    What this means is that you have to make a list of "things to do", and list them in priority, doing those things that are easiest, fastest, cheapest and most effective first, and working down the list to those things that are harder, slower, more expensive and less effective later. Other people may have slightly different priorities, and reasonable and equally qualified people can disagree on the details. It ALL has to be done at some point, at least most of it. My rough list:

    1) Google Places/Google+ Local
    2) Bing/Yahoo Local
    3) Yelp
    4) Merchant Circle
    5) Other "tier 1" citations such as Kudzu, Superpages, YP.com, etc...

    Google the top-ranked business's phone number in your niche to find out which citations Google values the most, listed in order of importance. Those are your tier 1's, and that is the order in which you should do them. Also Google the top-ranked business's address, as it is displated in Google Maps, Google Places and/or Google+ Local.

    For extra-credit, do both of these operations for letters B though F, in order to get the full spectrum. It's diminishing returns. You'll get most on Letter A, a few on Letter B, less on C, etc... But sometimes you hit paydirt and discover that NONE of the local business have ALL the tier 1 citations, and guess what that gives you? I would say, minimum, a listing on the page 1 local search results. Depends on the niche, the location and the competition, so their are no absolutes, but again it all needs to be done anyways, even if there's no guarantee of page 1 just based on citations alone.

    Next, establish Social Media, not for any of the high-falutin' purposes that these organic dummies advocate, but instead just to underline and further establish the legitimate nature of the business you are working on. Facebook, Linked In, MySpace, etc... More is better. Make sure all the business information is all exactly the same.

    Finally, onpage SEO. Make sure your business address, name & phone number is on the Home Page at least twice, with at least one of the NAPs on the top of the page in as large of searchable text as you can get. Do not use an image that Google cannot "see".

    There's other, more advanced things to do, but this is pretty much most of the basics. I might have forgot a few things.
     
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    Last edited: Nov 4, 2013
  11. xSoulBane

    xSoulBane Junior Member

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    This was most helpful so far. TYVM :)
     
  12. tojamie

    tojamie BANNED BANNED

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    You can Create Google & Bing Business Page. And also local region related classifieds and Target Region Guest Post.
    If possible to create infographics your relevant region to help boost your brand. Try it. Cheers ! :)