Hello Blackhatters! It's been a while since I've been an active part of the BHW community. Missed you guys! In that time some CRAZY stuff has happened. Long story short, I've been given a small, long-standing, natural cleaning products business to run due to a completely unexpected inheritance. The products, labeling, manufacturing etc. are all in place and the cleaners are high quality. This company used to supply all of the cleaning products for Yosemite National Park, Sony Studios, several wildlife preseves, and several other notable parks and cities. Due to neglect, they only have one BIG name city client now in California. I'm wondering...if you were in my shoes, what would be your first step to getting this company back on track? I'm redoing their TERRIBLE BEYOND BELIEF website right now and adding correct metatags etc. I know a bit about SEO but, I think it would be better to hire a firm or induvidual from BHW. Obviously, since this is a legit business, the SEO has to be mostly white hat with possibly a liittle grey hat thrown in. I know there is a lot of competition in this field these days but, the MAJOR advantage with this company is that their products are TRULY "green" in every possible way. The hard core greenies are our target market. A lot of other so called "eco-friendly" products either have questionable ingredients, use non-biodegradable inks, or are owned by big conglomerants like Clorox (Green Works) and SC Johnson (Mrs. Meyer's and Method). I think 7th Generation has very high standards and is legit. I know it's late in the game, but I still think there's hope. Especially since this company was one of the first and used to have a big following before the person who was really running it passed away and everone dropped the ball. Also, they are already approved on bidding lists to sell to a ton of national parks and cities. Apparently this is hard to do. The issue is actually calling the cities and closing the sales. Selling to schools, parks, cities, prisons, and any other major institutions would be our other target (and HIGHLY LUCRATIVE since the profit margin reports I've read are very encouraging) market. Any ideas would be greatly appreciated as I really don't want to **** this up. The company only has ONE employee currently, not counting me, so if you have some good marketing ideas or are a good sales person their might be a future job for you here! If you made it this far, thanks for listening to my ramblings!