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[InfoGraphic] Why Infographics Should Be Part of Your SEO Strategy

Discussion in 'White Hat SEO' started by t0mmy, Oct 4, 2016.

  1. t0mmy

    t0mmy Executive VIP Jr. VIP

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    This is a piece we recently put together.. it helped us secure a great placement on HubSpot yesterday, which has already resulted in some epic leads. I've spoke about infographics here A LOT in the past.. they're excellent tools in opening doors to placements you'd otherwise never have a hope of acquiring.

    The last InfoGraphic I shared here went down well, so I thought I'd share this one too.

    Feedback and questions are welcomed as always...

    [​IMG]
     
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  2. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    The importance of infographics in the form of an infographic.

    Excellent choice!
     
  3. ZennoScripts

    ZennoScripts Regular Member

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    That shameless plug tho....

    Serplogic for life
     
  4. t0mmy

    t0mmy Executive VIP Jr. VIP

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    Infographiception :)

    Welcome to the world of marketing...
     
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  5. elavmunretea

    elavmunretea Elite Member

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    In terms of actual SEO, and not CRO, surely using an optimised article would be better for ranking purposes? Once you get the visitors to the page then I agree that going down the infographic route is worth it, in some cases, but I'm not sure if there is actually any benefit seo-wise. That being said, I haven't really researched image ranking vs article ranking much, so I could very well be wrong.

    Do you have any tips to help optimize articles with infographics in for ranking? I just had a quick glance over this, and it only really talks about on-page stuff that you should be doing anyway.
     
  6. Noah Hawryshko

    Noah Hawryshko Senior Member

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    "Today I'm going to show you why infographics are important"

    *uses infographic*

    "Got it?"
     
  7. t0mmy

    t0mmy Executive VIP Jr. VIP

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    Links dude.. links and shares! People LOVE infographics for all the reasons listed within our infographic.. they love them so much that they share them like crazy = HUGE SEO benefits.
     
  8. elavmunretea

    elavmunretea Elite Member

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    I know but, shall I do like an introduction paragraph and maybe a conclusion? For that you're relying on already having some non-se traffic right?
     
  9. AckAck

    AckAck Jr. VIP Jr. VIP

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    nice. i plan on doing responsive infographics for my next campaign using a 3rd party site. It's annoying having to zoom in all the time.
     
  10. t0mmy

    t0mmy Executive VIP Jr. VIP

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    Got ya.. yeah I'm not attempting to rank an infographic anytime soon. I'm using it as a tool to bring quality natural inbound links and mentions to my site. We'll push it through other channels to get that going.. the hubspot placement is a good example.

    But yes, a paragraph or two won't hurt.
     
  11. Reaver

    Reaver Jr. VIP Jr. VIP

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    Usually an intro paragraph is included with an infographic. I hardly see a conclusion written after the infographic bc the infographic speaks for itself.
     
  12. Klinsmann

    Klinsmann Newbie

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    Helpful and interesting. Seems like Infographics are the way to go on modern marketing, or at least they're significantly important. I will definitely try using this on a BST in the near future. Good stuff.
     
  13. CaptainJackSparrow

    CaptainJackSparrow Registered Member

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    thanks for this! any advice on how to actually go about creating it? or getting one done?
     
  14. soccerlover

    soccerlover Jr. VIP Jr. VIP

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  15. davids355

    davids355 Jr. VIP Jr. VIP

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    Great post and it's clear to see the power of this type of content. I guess publishers love them because they are so visually appealing compared to text and from a readers point of view it's just so much easier to become informed because little snippets of info jump out at you - compared to a 2000 word article that you might need in place of that infographic, which would take much more time and energy to digest.

    I have a question though - producing this type of content must be expensive - I can see you have a great designer and I'm guessing you have a very good copywriter as well. How much preparation do you do beforehand in planning how to push this out to the world and how confident are you about how the ROI beforehand?
     
  16. trafficexpert393

    trafficexpert393 Jr. VIP Jr. VIP

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    I love the fact that you're using an infographic to describe the importance of infographics.