Hello: I'm trying to find out EXACTLY what it takes to create a YouTube "Brand Channel" (not to be confused with a "user name" or channel name). I've included some language from YouTube (below), but in typical "FU" YouTube form, it's vague as hell, I didn't see a hyperlink or "click here" note etc. to tell you exactly what is what? FYI, I've read YouTube wants some HUGE $ to do this ($150k or more), plus a minimum annual advertising expenditure of $50k or more - can that be true? Finally, I will share what I discover here if & when I find out. cheers, chef [h=1]Setting up a YouTube brand channel account[/h] If you do not already have a YouTube account, you will need to create one. When you click the Create Account link at the top of a YouTube web page, you will actually be directed to a page to create a new Google Account. A Google Account allows you to access numerous Google properties, including YouTube, Google+, and Google Analytics. During the account sign-up process, you will be asked to specify a birth date, gender, and country. While this information is required to sign up, YouTube does not display your gender on your channel page, and you can configure your YouTube account settings so that the age and country do not display either. The last page of the account sign-up process will display a button linking back to YouTube. Once you are back on YouTube, click on the name associated with your account and then click the My channel link to select a channel name. We also recommend that you make your channel private by unchecking the Visibility setting on the Info and Settings tab of the channel editing interface [h=3]Moving from setup to launch[/h] After creating your account, send your YouTube username to your Google Account Team and request to have your account converted to a brand channel. We recommend that you then log in to your account and go to the Email Options page. On that page, choose the types of events for which you would like to receive email notifications or specify that you don't want to receive any emails for the listed events. Save your options when you're done. You're now ready to begin uploading dummy video content and customizing your page. Do not upload the videos that you want to appear on your channel page yet. Once you receive confirmation that your account has been converted to a brand channel, you can complete the additional customizations that are exclusively available to brand channels. The day before your campaign begins, upload the videos that you want to be visible on your channel page. Only relatively new videos are eligible to be among the "Most Viewed" videos of the day. We also recommend that you remove any dummy videos that you uploaded while designing your channel.