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Index page Title...

Discussion in 'Black Hat SEO' started by Martin1971, Jun 18, 2013.

  1. Martin1971

    Martin1971 Senior Member

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    Hi,

    I see in the top 10 of my keyword lot of big companie's changed their page title, they incl. the domain name now, if big companies do this i go to think and.... maybe it helps. Or... is it just sh*t...

    They start in the title with the url.

    url:

    www.onetwo.com

    Title

    Onetwo.com Bla Bla Buy

    What do you bhw memebers think, will this realy help?

    Regards
    Martin
     
  2. mrblackjack

    mrblackjack Jr. VIP Jr. VIP Premium Member

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    They probably just copying some adwords ads structure cuz they think it might be beneficial. What you really need to do with your title & description is to think what content to put thezir so your serps' position can be more prominent than the others so you'll improve your CTR.
     
  3. Endire

    Endire Elite Member Premium Member

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    Martin,

    Not sure why the companies you are seeing are doing this. For title tags, the current best practice is to front load them with your keywords with the most important keyword going first. Having the keywords present is all that is necessary for search but loading them up front is a tactic to entice users of search to click on the search result. People scan SERPs from left to right and typically look at linked title tags first, then meta descriptions (or whatever snippet is provided) then the URL.

    Here is a pretty good post on that concept,

    http://moz.com/blog/eyetracking-google-serps

    Best,

    Shawn
     
  4. wasuki

    wasuki Regular Member

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    For title tags, the best practice is front loading keywords with the vital keywords in priority, ensure your maintain the keyword order based on their priority. Ensuring that all the important keywords are present is vital for searching in Google, however loading them prior is beneficial for getting the customer to visit the site.