I am considering building a facebook page of 1million+ followers .... but that's not easy especially if you do it properly and work on getting targeted followers. Is anybody else in this position in Jun 2015? Thinking about really growing a FB page. What's my idea behind it? Well you can only get so much consistent traffic from a search engine.... I need more traffic. My plan to increase traffic: 1.More quality posts - However I notice the posts themselves rank well for a period but sometimes have a tendancy to drop after a few months. 2. Improved rankings THIS ALONE probably WON'T help me break even So: 3. Grow Facebook page to 1 million targeted followers: If I continue to get an organic click through rate on facebook posts of 0.005% then one post could bring 5000 visitors. But the future of facebook reach is a grey area. I seen somebody mention a 0.001% organic reach for the future. Surely FB can't &Uck everybody over who PAID them & worked hard to build followers. So I would love to see a poll on this: Is it worthwile to spend any time and money building FB followers? Maybe I should concentrate on expanding on every poplular social media platform but for me facebook is the one that I have the ability to grow. Another thing to note... I read a report stating that the organic facebook reach drops significantly for pages with higher number of followers. This doesn't make sense to me... if anything the reach should multiply. So my theory on that is that those pages in the studies had a high amount of non targeted or fake likes... but I could be wrong.. maybe the fb system does make the organic reach drop for BIG pages for some strange reason.