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Increase Your Current Site's Revenue Using The Same Business Model Amazon and Ebay Uses

Discussion in 'Making Money' started by BassTrackerBoats, Apr 6, 2015.

  1. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    Too many web site owners are set on ranking a few keywords instead of building out their sites and way too many SEO providers are fine with that.

    Setting your vision on ranking 3 or 4 keywords, and allowing a search engine optimization engine company to lead you down that path, is almost always leaving money on the table and a bad business decision.

    Not every site has to be 2,000 plus pages targeting hundreds or thousands of keywords or keyword phrases, but if you limit yourself to just 3 or 4 keywords you are limiting yourself to the amount of targeted traffic that can come to your site, and thus limiting the amount of money you can make from your web site. After all, we do not generally build websites because we want the world to see how cool we are or to make some kind of statement; they are a business enterprise that we are looking to gain from financially and the easiest way to increase our revenue is to increase traffic to your site.

    Does that mean that there is no place for the micro niche site that targets a few keywords? No, of course not, there is a place for that and I believe that if you are going to have a bunch of sites that you want to mix in some of them that target some low hanging fruit that require little to no SEO to get them to rank. Those little sites can buy you a coffee at Starbucks every day and do it on autopilot as well, and may even generate enough for you to get a scone on the side.

    Let's ignore what BTB says and look at some real life cross selling examples... both on line and off line business examples of increasing revenue using ancillary keywords (products) to increase targeted traffic.

    In a Brick and Mortar situation, a grocery store would be nuts to offer one type of cereal in aisle 4 and another type of cereal in aisle 6. Their customers would be frustrated for starters and the store would lose sales as many people would not go to the trouble of checking each aisle in the store for different kinds of cereals.

    They would buy one or maybe

    [​IMG]


    two and then head to the checkout. Putting all the cereal in one aisle, in part, makes it easy for the customer to buy more than one with minimal extra effort and, as humans, we like minimal effort. Offering a similar product (cross selling with similar or competing product) in the same location increases the store's opportunity to generate more revenue. Had they not offered more than one or two types of cereal they would not have had that opportunity.

    Extrapolate that out and a grocery store carries a variety of foods... dairy, vegetables, beef, fish, poultry, etc. All of those are "additional keywords" that increases traffic to their site (store). Maybe they were not in the market for cereal but rather wanted to buy eggs. Once inside they saw that there were good prices (content) on cereal and headed to the cereal aisle; from there they went (navigated) to the dairy section because you need milk for your cereal. By the time this imaginary customer is done, their 2.00 purchase for eggs has turned into 47.00 in groceries.

    The store increased their average ticket by cross selling using ancillary or related products.

    Big balling ecommerce sites like Amazon and eBay take it a step further and show you what others that have come before you have looked at or bought. Did they really or is it just a ploy to get you to look at other products? I often think it is a ploy but I am sure that some others did indeed buy those ancillary products. I'm sure that the cross selling they do on their web sites has a positive effect on their bottom line. If it didn't they would have not been doing that for years and changed up their on site marketing strategy.

    Not only does their cross selling on each page increase their direct sales, it also increases their reach in the search engines and thus increases the amount of traffic on their web site and decreases the bounce rate. Also, those links from one product page to another is an aspect of on site SEO that is important and that accomplishes that in a super natural way for them.

    For the web site owner that is monetizing with something other than a product, the opportunities to increase reach and the volume of traffic to their sites are almost endless. An informational site that is monetized by CPA (cost per action) for instance can target a very wide swath of keywords that are interrelated and use much of the same offers.

    As an example, a dog training site can build out their site using keywords related to dog training, dog food, dog toys, dog houses, dog grooming etc. Each and every one of those is related enough to the core keyword that building out all of them on them on the same site is not only natural but would increase targeted traffic and ultimately revenue. Monetization can be done using the same CPA offer in that instance most of the time.

    The website owner can also set up a relationship as an affiliate of a company that sells dog {food|houses|toys|etc} and have a legitimate prospect no matter what page they land on and of course a PPC (pay per click) model works as well in this instance.

    Taking your current website to a higher level using additional related keywords is one of the easiest ways to increase revenue for the web site owner. Your current site already has some authority in the search engines from the past efforts you have done and the additional related keywords gives it more authority yet.

    It is a business model used by all the big players in the brick and mortar world and the big players in the online world as well and is something to consider next time you think about ways to increase your online revenue.
     
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    Last edited: Apr 6, 2015
  2. shezboy

    shezboy Jr. VIP Jr. VIP Premium Member

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    An excellent read and a great reminder of how we sometimes focus on the wrong thing or focus on too much of a narrow point. SEO services do tend to lead us to target just 3 or 4 keywords and that's probably because it is getting harder to rank for keywords and they're competing in a market that is over-saturated, often based on price and with customers wanting better results all the time for lower prices.

    As BTB points out, a site owner can really leverage the efforts of any SEO simply by adding in that extra (related) content to their site and using a well thought out internal linking system that leads human visitors to the most related content/products that they're most likely to purchase.

    Thanks for the reminder of simplicity :)

    Shez
     
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  3. wisdomkid

    wisdomkid Jr. VIP Jr. VIP

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    Sometimes, we forget to see the main reason why some companies are just bigger and better than others.

    Thanks BTB.
     
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  4. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    We often miss the forest for the trees... a little simple aspect of a business model used by those that dominate that is so easy to implement gets overlooked because we found a few KWs that are easy to rank and don't build on them.
     
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  5. SolveMyMaze

    SolveMyMaze Jr. VIP Jr. VIP

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    Great post, BTB. I totally agree with you that we shouldn't be so focused on 3-4 keywords. I've got a medicine based site which initially had 4 keywords I wanted to target. It now has 35 and it's growing each month.
     
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  6. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    A medical site can end up with a zillion KWs after all is said and done. I have one that is centered around a medical issue, it is one of 3 that are not my usual business, finance type niches, and I'm forever adding on to it because you can expand that so easily with very relevant keywords.

    That is a good niche if you don't mind working as it takes a little effort than most other niches but the revenue rewards can really kick in after a bit.
     
  7. SolveMyMaze

    SolveMyMaze Jr. VIP Jr. VIP

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    That's so true. I'm a biomedical scientist by trade, and from my BSc and MSc I've got a great basis for so many different conditions. The best thing is, you can write about the conditions in a good amount of detail, and then spin it off into the treatments for them in another post, and then follow these up with newer drugs that are coming out. Then you've got the genetics side of things as well which has taken off exponentially in the last five years in terms of diagnosis.

    The best part is, since I'm researching about the newest trends and discoveries, I can cite my sources for the posts as CPD for my work. It's a win win deal :p
     
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  8. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    Crazy as it sounds, you are not the only one in that field that is a member here on BHW; I have a business relationship with another that is in that field and a member here.

    I like the idea of you citing your own sources, and doing it 100% pure, pretty smart thinking.
     
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  9. Stumbo

    Stumbo Newbie

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    Good technique. Definitely worth it.
     
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  10. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    I'm no where smart enough to lay claim to the idea but I do have enough on the ball to take it and implement it as all the stuff I share here is real life, tested and working for myself and those with whom I partner in business.
     
  11. sanghera122

    sanghera122 Newbie

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    Very good post to read :) worth the time :)
     
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  12. SolveMyMaze

    SolveMyMaze Jr. VIP Jr. VIP

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    It's a small world indeed! Yeah I thought that if I need to do research for work anyway to keep my knowledge up to date, I may as well research it further, put my own spin on it and make some cash at the same time.
     
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  13. Retraction

    Retraction Junior Member

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    This is really good thinking. My strategy is to choose a big macro-niche website and have a purely informational front page that has tens of thousands of words of content that can genuinely help out the visitor. In the blog section is where I focus on the big money keywords. I always find that I can easily link out to the front page because most of the content is pretty darn great.

    And get this, I'm currently focusing on a sub-niche. But I know that when revenue caps out in that niche, I can easily move out to other areas of my macro-niche and still be relevant to the domain name and front page.
     
  14. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    Real good strategy there... just be careful to not have too many hyperlinks on your front page to your inner pages.

    You absolutely want some but too many and it will look like a spam site. The search engines will rank your inner pages so you do not need each one linked to the root page via a hyperlink although you may want to have a link in your navigation bar to the root page.

    When you are building out a site properly, you are usually ranking inner pages as that is where your targeted KWs are going to be.
     
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