Increase email delivery rates by finding out who’s putting you in the junkbox


Mar 18, 2012
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An email feedback loop (FBL) is a service that many ISPs will provide to companies who send bulk mailings. On their end, it?s beneficial because it identifies pro-active companies and reduces the amount of spam sent to their users.

On your end, this is very beneficial because the #1 reason for poor deliverability is spam complaints. By subscribing to an email feedback loop, you will know who is marking you as such so that you can remove them from your list and get your domain white listed with the top ISPs.

What you?ll need in order to register for email feedback loops:

Access to accounts on your domain: abuse or postmaster
IP addresses that you want to receive feedback loop emails for
Email Feedback Loop Forms you can fill out online

AOL Feedback Loop ? This page will give you access to the email feedback loop form, application information, amongst other requirements and info.

Comcast Feedback Loop ? A very simple form from that includes an informative ?terms of service? agreement and privacy policy.

Excite / Bluetie Feedback Loop ? BlueTie offers a feedback loop service, operated by Return Path, free of charge, to parties sending large amounts of mail to BlueTie members.

MSN/Hotmail Feedback Loop ? This Junk Email Reporting Program (JMRPP) encourages large senders to remove unwanted recipients from their email list. Click to read instructions on how to get accepted into the program.

NetZero/Juno Feedback Loop ? This lengthy application form also acts as a white list request. You may need to consult your Email Service Provider or IT team to get the information needed for this form.

Road Runner Feedback Loop ? A short application, recently re-launched, that will forward any mail reported as spam originating from the associated IP addresses back to the listed email address. Feedback Loop ? Another simple form that also gives you access to existing feedback loops.

Yahoo! Feedback Loop Form ? Yahoo! offers a Complaint Feedback Loop service, free of charge, via this site operated by Return Path.

Email Feedback Loop Forms you can fill out through email

Common requirements for application:

your IP range
your domains
your network?s contact information: name, contact e-mail and phone
the e-mail to which the FBL will be sent
Earthlink Feedback Loop ? Use the information list above to determine what to send to this email address.

Excite Feedback Loop: and Use both of these email addresses, because as of June 2008, Excite moved over to BlueTie. Use the information list above to determine what information to send to these email addresses.

Outblaze ) Feedback Loop ? Request a feedback loop for your network by contacting this address and submitting the information from the list above.

Gmail Feedback Loop ? Just as a note, Gmail doesn?t accept white listing requests nor do they provide feedback loops. They use contact lists plus extensive filters to determine what gets delivered to an inbox.

In order to increase delivery rates, make sure to encourage your users to add your email address to their address book when you send them their first email.
Good info here, you can't be an online marketer without knowing a lot about email delivery these days.
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