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Increase Adwords CTR 5-10%

Discussion in 'BlackHat Lounge' started by kawamaster, Jul 30, 2010.

  1. kawamaster

    kawamaster Registered Member

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    Just something i came accross.

    The use of special characxters in adwords ads seems to improve the CTR 5-10%. start using arrows, hearts etc.



    [​IMG]

    Here are some lists with the characters you can use.
    Code:
    http://htmlhelp.com/reference/html40/entities/symbols.html
    http://tlt.its.psu.edu/suggestions/international/web/codehtml.html
    Post your results later please
     
  2. Chronos

    Chronos Junior Member

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    I did put a © in a few of my campaigns to make it seem more legit. Running a split test vs. my original add. Wish me luck and I'll update tommorrow.
     
  3. flaktrak

    flaktrak Power Member

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    adwords approve them? weird they don't even like capitals sometimes but they let them through?
     
  4. kawamaster

    kawamaster Registered Member

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    Go out and try. I don't do adwords myself but reading about it made me share it with you guys