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Incentive Terminology?

Discussion in 'CPA' started by TheGoat, Jan 22, 2010.

  1. TheGoat

    TheGoat Registered Member

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    Ok, what exactly is a "soft incent" and what does "referral" mean when it is mentioned next to an incent friendly offer.

    Example:
    Thanks in advance!
     
  2. Jeremy_AM

    Jeremy_AM Regular Member

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    Soft-incent is basically anything that's not points, cash, etc.
    So for instance our content gateway -- the incentive is merely to unlock a page for the user.
     
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