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in 2014, would you rather market to business VIA Email or Snail Mail?

Discussion in 'Business & Tax Advice' started by greentitanium, Dec 16, 2013.

  1. greentitanium

    greentitanium Senior Member

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    Im looking to market directly to business come January. There will be no niche i will focus on. It will be a mix of local companies.

    Would you try to email them first or snail mail them? (something like a post card advert)

    I use to do hundreds of mailers a day about a decade plus ago, but that was not commercial.
    I have never really marketed B2B. I could do a mix but ... wondering if anyone has any success in snail mail first.
    thanks for any input -GT
     
  2. bertbaby

    bertbaby Elite Member

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    Depends on the campaign and customers but I found a better response rate with email than with direct mail plus it's definitely more cost effective. Again there are a lot of variables, for example, all campaigns are contingent on a good list and an appropriate call to action. From my B2B retail experience it's about to 2 to 1 in favor of email. We are talking low single digits on a mass non-targeted campaign by the way.
     
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  3. greentitanium

    greentitanium Senior Member

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    thanks. after thinking about it, i think im going to do the email first and then take income and do a better mail marketing campaign than i would normally do first.
    that hard thing is am not attacking a niche. just all small businesses in my general area so it makes it had to fine tune or pin point.
     
  4. NoelP

    NoelP Registered Member

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    I would suggest tweeting them and initiating some kind of conversation on tweeter rather than email. I find I get a better response from people that way than if I just cold-email them. Social Media is gonna be even more important come 2014.
     
  5. greentitanium

    greentitanium Senior Member

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    twitter is not an option for small business (at least in my area, i can see that in a larger area)