So Basically I believe I found a Niche that I can rank to page 1 with patience and effort. The stats for my Keyphrase are as follow: SEOT: 5,400 PR: 1 PR3. 2 PR2. 2 PR1. and 4 PR0/ BLP: 0 - 23 for all sites. So basically I should be able to get this site to first page BUT my problem is I'm not enthusiastic about the subject and find it hard to create content, backlinks etc for the site. I'm not giving up on it because I am committed and need to prove to myself I have what it takes to get it to page 1 so I can continue on other sites. This site is the last attempt at IM and if I give up on this one I will give up on it completely ( Which is the last thing I want ) So how important is it to find a Niche or Long Tail Keyword in a Niche of interest to take on? Since finding any real good keyword or phrases in a interesting niche is probably already taken or has higher competition than you would like. Is it worth it to take on the increase in competition to blog about something you like and make it successful? Let me know what your thoughts are, thanks!