I get quite a bit of traffic from G image searches. But my adsense earnings are total crap. Is this normal? I dont rank highly for any good keywords at the moment (normal search results) as I've not started any link building yet. But I have very little motivation at the moment to build links and traffic to the site as the current traffic (around 800 - 1000 unique a day all from image search) is not converting to clicks that well. my CTR is around 0.25% and the CPC is 20p. Will proper traffic i.e. serp traffic and traffic from other sources like FB, tumblr etc help increase the CTR at least? p.s. its an image based site. Not a buying niche and the only way I monitise is via adsense.