I'm The Best F*cking Local SEO Here. AMA

lbhbochc

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  • Best course/certification out there in your opinion?
  • Must follow Local SEO Experts/Publications/Blogs/Forums?
  • Top three (3) ranking factors when it comes to local SEO?
  • Care to share your "roadmap" or "checklist" when auditing a local business?
Cheers mate and thanks in advance for taking the time to do this!!


1. I don't know, don't really follow gurus and such. I've been doing this like 15 years, so I still tell people the best way to learn is by doing. I don't really look for certs or anything when I hire. If I had to pick one...maybe ahrefs? Mostly I just look for a base level of knowledge and a hunger to learn when I hire.

2. There are a few. Chris Palmer, Joy Hawkins and her crew, and Ben Fisher.

3. Always proximity, relevance, prominence. Are you located near the searcher, do you answer their query, are you well known and well liked.

4. That is a lot to text. In a nutshell what I look for is:

Pages targeting specific keywords in specific cities
Pages load faster than their competitors
Clear ctas
100+ correct citations
Backlinks
Completely filled out gmb
Regular postings
Good reviews
Several unique and meaningful images and videos in the gmb

What is the best method for verifying a GMB for a business or service that has no physical location in the area that they target?

Getting harder and harder by the day. Easiest way to do it is to just put an ad on fb marketplace for a "work from home" gig where they just need to accept mail. Then you pay them $50 to text you the pin code.

i am very interested in knowing what you think are the top 3 ranking factors for local seo? you have more street cred than OP

Internet points are very important to me, it's how I define myself and base my personality around. How do I get more than Roger Marquez? Is there a manager of the internet I can talk to?
 

fb3003

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Internet points are very important to me, it's how I define myself and base my personality around. How do I get more than Roger Marquez? Is there a manager of the internet I can talk to?
when @Roger Marquez starts going in detail analysis, in particular around site speed, you know how much experience he got. he knows his shit. i have not seen anything thought provoking from you that I would remember. I have bookmarked rogers responses that are close to my seo challenges. have not bookmarked anything from you or even noticed you before today! sorry for being a dick :p
 

lbhbochc

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when @Roger Marquez starts going in detail analysis, in particular around site speed, you know how much experience he got. he knows his shit. i have not seen anything thought provoking from you that I would remember. I have bookmarked rogers responses that are close to my seo challenges. have not bookmarked anything from you or even noticed you before today! sorry for being a dick :p

Haha no, it's cool I get it, I'm just messing with you.

I never post long form content on here. I should though. I just never have the time, I just mostly come on to talk shit.

I should post some of my case studies though about how I've doubled and tripled and 1000x organic traffic in the past year for my local clients.

None of it is as flashy as @Roger Marquez though. Just good old fashioned SEO.
 

razorsharp

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What the best way to make money from local SEO? Getting paid from local businesses to rank them?
 

mikaop

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how would you rank a local directorie website ?
 

XY

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Whats the best linkbuilding tactic for local SEO? hehehe
 

condorit

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Is it possible to rank #1 with only a gmb listing (without a site)?
How?
 

lbhbochc

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What exactly do you consider a 'completely filled out gmb'?


Use all the space available in the description. Include keywords and entities.

Upload images and videos. Like, 5 each. A bunch of them.

Get your buddies or buy some keyword rich reviews and questions.

Start rotating posts.

Make sure you have all the info on there. Open/closing time, website, appointment URL, menu.

Launch the free website it comes with.

Include your products and services.

Match your best ranking competition's categories. But NEVER change your primary category.
 

lbhbochc

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Is it possible to rank #1 with only a gmb listing (without a site)?
How?

Yes, I have seen it plenty of times. You can rank #1 with just the free site that comes with the GMB.
 

lbhbochc

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Whats the best linkbuilding tactic for local SEO? hehehe

I make heavy use of press releases and google stacks

Aside from citations, I mean. I don't really bother with guest post/niche edits unless I'm trying to rank some blog posts.
 

lbhbochc

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What do you think about future of GMB?


They're here to stay? Not sure what the question is. I don't see Google getting rid of GMBs anytime soon.
 

tipsavvy

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Some people suggest changing your business name to include the city and keywords.

for example, Business Name | Keyword 1 | Keyword 2 | City

is this safe/worth doing?
 

fb3003

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I make heavy use of press releases and google stacks

Aside from citations, I mean. I don't really bother with guest post/niche edits unless I'm trying to rank some blog posts.


do you do more than 1 google stack for money site? what about doing google stack for tier 1 backlinks?

as for press releases: do you do those mass syndication ones or selective, i.e. only on AP, Forbes, etc.?
 

lbhbochc

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What the best way to make money from local SEO? Getting paid from local businesses to rank them?


Getting a monthly retainer from a local business is quick and easy.

Rank and Rent/PPL is much less stress for the most part. The thing is, the companies that need the most help and have the biggest ROI (landscapers, roofers, general contractors, etc) are fucking terrible at closing deals and will never be happy with the leads you spoon feed them.

So, it's really a toss up. I have both rank and rent sites and clients.
 
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