Few months ago I saw a thread on BHW about persuation and different strategies. It was pretty interesting. Normally I bookmark the very interesting threads, but unfortunately I didn't at this one. I was trying to find it via the search, but couldn't find it. The thread is about how to persuade people. The author gave some good points. I remember there was a part where the author wrote something like "Give the people the feeling to be a part of something great". The thread was very long and had many replies. I hope you know which one I mean, because I really wanna find it and read it again.