Personally I do not like fishing but a couple of weeks back I realized IM is a lot like fishing. When you fish you go to a lake (body of water) and you take certain items with you. Probably you would take a fishing pole, line, hook and bait. You need each of these items to catch a fish, and likewise you need all of these items to catch a lead/click/email/whatever you collect. For a long time I had the things to take with me for IM fishing but I had no lake (think traffic, you know, where the fish are). So I built one of my own. I put out the fishing pole, line, hook and bait in my newly created lake and BAM (within a couple of weeks) I got 2 hits. They were small fish and I had to throw them back (didn't convert) but this is definitely a step in the right direction (my end result is completion of a three page financial application, pays $xxx). Do you have everything it takes to go IM fishing?