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Im gonna release a local newspaper, need ideas

Discussion in 'Black Hat SEO' started by gladiator25, Jun 9, 2011.

  1. gladiator25

    gladiator25 BANNED BANNED

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    I will only put classified ads in it, and It will be financed by the price people pay for those ads + companies ads.

    Have you got ideas to make people put ads in the newspaper? since it wont be known yet I was planning to hand out flyers in stores, are there other ways to promote it?
    thanks
     
    Last edited: Jun 9, 2011
  2. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    Now is about the worst time in the history of the world to get into the newspaper publishing business. Newspapers with 50 years of history and thousands of subscribers can't pay the bills.
     
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  3. gladiator25

    gladiator25 BANNED BANNED

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    It will be a FREE local classified ads paper, and it does bring huge money thanks to the ads income.

    It cost around $2000 to print a 20 pages paper at 10000ex., another $1000 to get it distributed, and it brings around $20000 ads revenues at least each month
     
  4. buddha

    buddha Newbie

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    What is your capital like? Have really black method which worked in our city(~50k + people living there).

    The owner of the newspaper visited each company and said 'You can advertise in my newspaper for free!'. 6 month later all the other newspaper were dead broken. No more competition for him and good selling advertisement.
    Today he is the richest man in our city and no one has the courage to do the newspaper business. For his reserve assets he bought some companies ;D

    True story!
     
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  5. gladiator25

    gladiator25 BANNED BANNED

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    yeah this business is very cool and can bring a fortune if well done.

    I dont plan to make companies advertise for free in it, but I will divide prices by 2 compared to the other installed paper.

    The town I am targeted is a 50k people one.

    My capital is around $4000, enough to print some good amount of papers and make them distributed.

    To begin, it will be a monthly paper and then with some luck and organisation it should be a weekly one.
     
  6. englandrm

    englandrm Senior Member

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    I think what's going to convince people to pay the money to advertise in your paper is to show them that you have an audience that will be reading the paper. It's going to be a tough sell, a fresh paper with no readership (just handing them out will get some people, but a constant base would be much easier to sell), and you want them to pay to show their advertisement in it.

    I'd also suggest starting smaller than 20 pages, like a 4 page print. 20 pages is a lot to fill, significantly increases the cost, and you don't have a proven method as of yet.

    It's a tough business going into the print advertising, but best of luck to you.
     
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  7. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

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    Cold call, or walk into businesses, with a sample of what you are going to do.
    Have a good sales pitch of why they should buy it, why yours is different, why people will read the ad.
     
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  8. gladiator25

    gladiator25 BANNED BANNED

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    The problem wont be to find companies which will advert in my paper, I know how to do that and there are tons here. My interrogation concerns people, citizens, the average joe, which wont know the existence of the paper yet and then I am wondering how to fill my first paper issue with people's classified. It will be much easier for the 2nd paper issue, but for the first....

    I can copy-paste some ads picked up on internet but it wont make me earn money :)

    No, 4 pages is not enough, I want a real paper/zine, a mix between classified ads (the majority of the paper) and other stiff like jokes, local stories, paid product reviews, horoscope, weather etc.
     
  9. carlito

    carlito BANNED BANNED

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    great idea, my neighbour is doing that too in a town near ours, a medium size town, and he earns tons of money with advertisements.
     
  10. safeplants

    safeplants Newbie

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    Interesting. I think in a city that is not well served by traditional media this could be a pretty good deal.
     
  11. gladiator25

    gladiator25 BANNED BANNED

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    sure bro
     
  12. FactsWeekly

    FactsWeekly Newbie

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    This may be what you are looking for ???

    We actually are a subscription service that provides content for publishers of free local papers. Im afraid classified ads alone (that you mentioned) may be a challenge but our weekly content mixed in with classified ads, puzzles and more could be a goldmine...its working for others.

    We are NOT a franchise, we simply provide content to our subscribers and they do the rest...but we can show you how if you are interested. If you want to look into it. I disagree with one of the comments, the newspaper biz is not dead...it just needs to be done correctly :)

    Local community papers are still around because they make money :)

    Holler if we can help ...
     
  13. Blog Rider

    Blog Rider Registered Member

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    Hey man first I want to wish u good luck with the paper business. Please do let us know if it worked out for you.

    The only tips I can give you is to reserve some spots in the paper to promote your own sites or affiliate page ;D And make sure that the paperboys don't dump your papers
     
  14. gladiator25

    gladiator25 BANNED BANNED

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    @FactsWeekly, thanks mate for your participation to my project.
    In fact I am planing to put classifieds ads PLUS ads for companies (prices will depend on ad size).
    It is especially for classified ads that I need advice, cuz the paper won't be known before the 1st issue so I think it will be a pain in the a$$ to fill this 1st issue with classified ads...

    @blog rider, thanks mate, may the force be with me :)
    Yeah I am planning to advertise my business in the paper as well, an entire page lol
     
    Last edited: Jun 14, 2011