"IM" is a well known term among internet marketers. However, when the average joe is looking for a work-at-home opportunity, he/she is more likely to type "Internet Marketing" in Google.
Exactly. In fact, to most people, "IM" means "Instant Message" or "Instant Messenger". So, it's probably not a good idea to use it. In fact, even internet marketers are more likely to type Internet Marketing in Google, rather than IM.
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