Hi there,guys! I'm about to launch an startup online business down here in Brazil. It'll provide a great solution for a **very specific** problem faced by a huge niche (aprox. 11 million people, and it gets only bigger every single year). The thing is that my business will be the first one that will offer this solution online , so i'm about to create a brand new online niche in my country's eletronic market. Trust me: the market is huge, the need is even bigger and nobody is doin' it already because, to be honest, when it comes to e-business, brazilians are jus' noobs in every single way possible. So... now, i'll have this web site, offering a great...i mean GREAT video based product for a really nice price (my revenue plan is based on subscription, so you know how low the prices go when we talk about subscription revenue models ; ) ). The thing is that nobody already is doing it,so i'm afraid that the main niche where i'll promote my service will not have that natural awareness since the start. Dont get me rong - i already have a lot of ways to promote my business using solid channels, by an affiliate program. But i'll do my own marketing thing aswell, dont depending only on other people performance. So..i'm thinking about a lot of stuff...but the main thing that comes to my mind is to run youtube campaings, promoting videos buying views - in other words, blackhat stuff, of course ; ) So... do you guys have other suggestions on how to make things happen when you got on your hands a brand new kind of service? Oh...i'm using the Freemium business model aswell, by the way. Real value free stuff will give an extra motivation for my prospects.