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Illiterate "Social Media Marketers"

Discussion in 'BlackHat Lounge' started by Zwielicht, Oct 3, 2014.

  1. Zwielicht

    Zwielicht Moderator in Training Jr. VIP Premium Member

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    I used to occasionally find articles and posts on Facebook by larger companies who had hired illiterate "social media marketers", but I've noticed these types of posts have become more frequent lately. Just look at the two examples below:
    [​IMG]
    [​IMG]

    You can't possibly tell me that a company hired someone to write barely intelligible (okay, you can read it, but still) headlines to attract people. The worst part is that these companies haven't realised that most of the people commenting are either pedants or people who are just offended by the fact that these companies thought their followers would feel more inclined to read something that sounds like it was "written by them (casual Facebook users)". They just make social media marketing look like a joke!

    So, members of Black Hat World, what are your thought on this?
     
  2. c4rtel

    c4rtel Registered Member

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    Millions of people talk like dis via text message.

    Decent strategy. B++
     
  3. Zwielicht

    Zwielicht Moderator in Training Jr. VIP Premium Member

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    I had always thought neurotypicals had this thing where they speak and write differently depending on whom they are speaking with.

    • Joe speaks to his friends casually
    • Joe speaks to his employer professionally
    • Joe's employer speaks to Joe professionally
    • Joe's employer speaks to his own friends casually.
    In this case, it makes sense for the company to speak professionally to their audience in order to look professional and be taken more seriously. Speaking too casually to your audience, like in the screenshots in my original post, seems counter-intuitive to me.
     
    Last edited: Oct 3, 2014
  4. c4rtel

    c4rtel Registered Member

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    Example 1 is probably a blogger with an adwords coupon.

    Example 2 is a radio station who are notorious for communicating to their audience with ultra hip street slang.
     
  5. Zwielicht

    Zwielicht Moderator in Training Jr. VIP Premium Member

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    "Ultra hip street slang", that one made me laugh. :D
    I've actually seen some medium-sized companies and websites do it before (not well-known companies like Target or Amazon), although certainly not as often as the smaller ones.
     
    Last edited: Oct 3, 2014