Throughout the recent months, a lot of updates have been out by Google which has been terrifying the "seo" community; saying seo is dead, blackhat is dead, stuff that worked a year ago does not work anymore. I want to prove to you that this is not the case. I have been analysing a lot of serps and still there are sites that are ranking for competitive keywords 1-10 within hours. Type in payday loans, you should see a website there ranking with spam only, it's fluctating between 5-9 atm. Sorry for the rant, but certain SEO's are kind of pissing me off and pulling out facts from their "ass" which has no foundation to their methods or concepts. Good Day.