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IG ads: I have likes, but very few followers... What should i improve ?

Discussion in 'Instagram' started by Marneus74, Sep 17, 2019.

  1. Marneus74

    Marneus74 Junior Member

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    Hey everyone,

    I advertise on IG to try to get followers, I manage to get a lot of like (very targeted people) on the publication I promote, but unfortunately very few follow me..

    For example, for more than 200 likes (obtained through advertising) on my publications I only had 20 additional followers.

    Are there any tricks to know to improve it ?

    Thank you in advance!
     
  2. Nekronomikon

    Nekronomikon Newbie

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    Make some CTAs (call to action) to get people to follow you. What really brings MANY followers in my experience, are giveaways: Say when they follow you and like the 5 latest posts, they'll get this and that. Works all the time!
     
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  3. Marneus74

    Marneus74 Junior Member

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    Great Idea, thanks !
     
  4. slickbrick

    slickbrick Regular Member

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    Tell them to follow you and that tomorrow you'll select a winner for a giveaway. But make sure it's relevant
     
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  5. Nekronomikon

    Nekronomikon Newbie

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    No problem :)
     
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  6. Marneus74

    Marneus74 Junior Member

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    Basically, giveways is what i should aim for if i want more followers...

    It's a pity there's no advertising "followers" objectives like for the FB pages.
     
  7. slickbrick

    slickbrick Regular Member

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    It honestly depends on who you want to attract..

    Giveaways will attract a lot of scroungers, but "qualified" ones.

    Boosted good content with a formula of Problem-Solution will attract potential customers, but it depends on what are you selling.
     
  8. Marneus74

    Marneus74 Junior Member

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    My mother makes hand-made products for babies (baby blankets, bath towels, etc.).

    The target is the community of mothers and pregnant women.

    So for the moment I'm promoting the products, with nice pictures.

    And following the advice, we will try to organize a contest by telling people to:
    - Track the account.
    - Like the photo.
    - Tag 3 people.
     
  9. Filipo666

    Filipo666 Jr. VIP Jr. VIP

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    Usually giveaways attract low quality followers.
    Meaning - when the giveaway is over, they unfollow you anyway.

    However, in your case scenario giveaway could have work. Since you are targeting moms, which are usually following the page based on quality content - pages for babies (these pages are still getting more attention).

    So, I'd recommend you to try the giveaway (side note: instead tag 3 people, write tag 3 moms - or something related to your audience - try to make the description as personalized as possible) and if it will go well, then do another one in next week or month (depending on your brand - how much you want to giveaway).

    Also, what I'd suggest you to focus on a mom influencers - I'd try to give them the product for free, and let them decide if they want to review it or not - meaning do not push people just to review your product (it's risky, but if the product is real high quality, then the mom will be more likely to write - tell an honest review).
    But you can always pay some Influencer mom to review your product - usually it's the free product + $xx.x - $xxx.x (depending on the amount of followers)

    The best ad - shoutout is, if the influencer record him/her self (in story) and talk about your product and recommend you via simple tag or swipe up feature (like if it would be a normal story, but they are promoting your product - if you know what i mean).

    If you want to grow faster - gain more followers, do this simple trick.
    1. Follow bunch of pages in your niche (the biggest - middle and in your range)
    2. Set up a post notification
    3. Whenever the page share new content, go down to the comment section and comment (related to the content) something.
      (Don't try advertise yourself there - simple put a meaningful comment about the content - what you've liked, funny story etc...)
    You can gain via this simple trick a couple of a new targeted & actove followers.

    Another tip, focus on the hashtags which I guess you already know.
    Use the hashtags that are smaller - more targeted 10k - 100k

    Good luck with your growing,
    Filipo
     
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  10. Marneus74

    Marneus74 Junior Member

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    Awesome answer Filipo, thank you very much, I couldn't hope for better, the answer is super complete!


    I think I'm going to do this contest without the help of influencers. And depending on the results, I will then go through influencers.

    I had already done a contest with a small influencer (3000 followers), but it only brought me 100 additional followers. That's why I turn to the ads, just to try it.