IF you have a blog which generates you clean $3k a month - How much you would sell it for?
- Thread starter OhSEO
- Start date
- Apr 22, 2022
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Hi, Selling or not selling is your choice, it is your business decision.
As far as price is concerned, the general formula used is monthly revenue multiplied by 36 months (few people even multiply it with 42 months).
So in your case it would be $3000 x 36 = $108,000
However, this is not the thumb rule. You can even negotiate it for higher amount if you can convince your buyer about the possible future scope of growth and benefits of your website. So it depends upon your negotiation power too.
All the best!
As far as price is concerned, the general formula used is monthly revenue multiplied by 36 months (few people even multiply it with 42 months).
So in your case it would be $3000 x 36 = $108,000
However, this is not the thumb rule. You can even negotiate it for higher amount if you can convince your buyer about the possible future scope of growth and benefits of your website. So it depends upon your negotiation power too.
All the best!
Alexion
Banned - Shitlisted and did not do the right thing
- Sep 9, 2021
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That's the best idea, the one above. And he's being generous. 36-42x is not something every sale benefits from.
Around $120,000 would be the highest number you could get for it.
IF the revenue is under a company, you would have the option not to sell it and take a loan if you need cash to invest. With that size of a long, you would not pay taxes too, which will be another bonus.
- Oct 28, 2020
- 9,207
- 9,383
15x to 75x monthly revenue, broadly speaking. But to this price you can also add side benefits (brandable domain, email list if available, SEO value in terms of number and quality of RDs or organic traffic, etc).
Personally, I would not accept less than 24x the monthly revenue for it, added benefits excluded.
Personally, I would not accept less than 24x the monthly revenue for it, added benefits excluded.
- May 18, 2014
- 2,214
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@OhSEO I moonlight for a company on the side that brokers sales for all kinds of online businesses. I analyze incoming projects, how they are generating revenue, their traffic sources, niche etc. It's not always black and white. The main things are:
1. Source of revenue? e.g. ads/affiliate (what type?)
2. What are the traffic numbers, what are the top countries and how many pages are bringing in traffic? is it one page that's ranked or is traffic split among a lot of pages?
3. How big is the site?
4. what kind of content are you using? who is writing it?
5. what is the niche? (general) - e.g. finance/crypto/solar/casino niche site could sell for more than a product based amazon affiliate site, it all depends
6. Do you sell guest posts?
7. How do you acquire links? what are the current metrics? what is the anchor profile like? where are most links pointed to? home page or spread out?
8. What is the language of the site?
9. What is the trend of the traffic? since the beginning of the site -
10. How old is the site? how long has it been generating $3K per month for? if not long, then what is the history
11. Expenses? P&L
there could be a lot more questions once a broker reviews your site. You can also find people to buy it directly and avoid paying commissions.
Sites usually sell somewhere between 30 - 40x multiple, depending on how good they are. Your value proposition has to be strong for you to get more $
1. Source of revenue? e.g. ads/affiliate (what type?)
2. What are the traffic numbers, what are the top countries and how many pages are bringing in traffic? is it one page that's ranked or is traffic split among a lot of pages?
3. How big is the site?
4. what kind of content are you using? who is writing it?
5. what is the niche? (general) - e.g. finance/crypto/solar/casino niche site could sell for more than a product based amazon affiliate site, it all depends
6. Do you sell guest posts?
7. How do you acquire links? what are the current metrics? what is the anchor profile like? where are most links pointed to? home page or spread out?
8. What is the language of the site?
9. What is the trend of the traffic? since the beginning of the site -
10. How old is the site? how long has it been generating $3K per month for? if not long, then what is the history
11. Expenses? P&L
there could be a lot more questions once a broker reviews your site. You can also find people to buy it directly and avoid paying commissions.
Sites usually sell somewhere between 30 - 40x multiple, depending on how good they are. Your value proposition has to be strong for you to get more $
- Feb 9, 2013
- 848
- 975
I have a question - how does the size of website affect the price? More articles = more $?
Thank you!
- May 18, 2014
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If it's a bigger site only making $3K then it is probably under monetized. Not always the case, but there are probably ways to bank on the existing traffic. On the other hand, if the site has a lot of content and it is not ranking, then that's not a good thing. Why isn't it ranking? maybe the kw research was weak. It gives more insight into the SEO/content/monetization strategy of the current owner.
Rufin jazz
Regular Member
- Aug 6, 2014
- 289
- 102
That is incredibly wise and useful, especially from the perspective of the buyer. Many thanks
- Jun 9, 2020
- 5,144
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You could sell your site for 6 months' average income x 30-36.
- Oct 24, 2011
- 3,176
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12. What are your traffic sources, and if paid, how much are you spending?
For example, if a site is earning $3k / month because he's spending $3.1k / month on ads.....
- May 18, 2014
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My expertise lies in organic, have come across very few PPC businesses, usually a combo of inhouse products + dropshipping. The problem is that you're not even breaking even, why would anyone want to invest in a business like that? unless they really know the niche. It is a very hard sell and you will get peanuts for the most part.
PPC businesses that have come through have always been very well scaled with campaigns that have been going on for at least 24 months. Two close real life friends of mine run their businesses solely on PPC. One sells a type of insurance and the other sells several variations of a product. Both through Facebook ads. The insurance guy scaled his sales team through a call center in the US (sales ppl need a certification for that), the product guy just focused on his campaign and branding his product which was sourced from an Asian country. Both insanely profitable.The product guy made a 7 figure exit, the insurance guy is still operating his business.
NataGleicy
Newbie
- Feb 1, 2022
- 11
- 1
Usually people sell it for 2 or 3 years of income.
- May 17, 2013
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On average, 25X - 35X profit, more or less, in the last 12 months. Its price is depending on the possibility to expand, niche (evergreen or not), the source of the revenue (aff or selling your product/service), and so on.
- May 18, 2014
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This is very true, I have seen a perfectly good site that sold for 22x why? because the owner was selling guest posts on it like a moron. The site had a lot of potential, but the owner got lazy with easy income and didn't scale affiliate/ad income thinking he would still get 30 - 40 x multiple.
In 2021, I sold a 9 month old site that I owned for 40x the multiple. I only spent $2500 building it. $1500 was for the domain (authoritative awesome links) and rest on content. It was making avg $500 a month but had massive potential. I was in a really bad place and had to sell it, it went for $20K, but now it has fucking 1M+ traffic and probably making over $20K a month. It is not even 2 years old right now. Working on scaling a new site similar to that one at the moment.
- May 17, 2013
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You did your job, the buyer bought the site from you and did his job further. There are cases when some buyers buy a good website and simply destroy its ranks.
I mentioned the source of the revenue in the post above, because let's remind about the cut of the amazon affiliate commission: A ton of legit sites lose a good percent from the sale price.
There are a lot of factors when you calculate the price of a site, but I think the most important is to make the buyer wants to buy it.
Good luck with that. It looks like you already have the know-how, so everything is good.
latoya reynosa
Newbie
- May 24, 2022
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3k*25
- Dec 3, 2021
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People do pay a premium if the work required on the website is minimal. Everyone loves passive income. The price can go down if you spend a considerable amount of time and/or money on content and SEO. If the income graph is on an upward trajectory keep it for now and try to scale it to $10k a month. Easily achievable in a year and then you'll get paid a lot more for your blog.