Discussion in 'Media Buying' started by wasted, Sep 30, 2012.
Great share, gonna try soon.
Well, my first campaign was denied. Apparently, the niche is one that Sitescout no longer approves so that was pretty disappointing. Especially when it is a niche/product that I KNOW sells very well and SiteScout has plenty of traffic for it. Oh well.
I spent sometime boo hooing the disapproval and then created 4 more campaigns over the past 2 days. All of the campaigns are direct linking. If they show promise (making sales), I will start incorporating squeeze pages and more fancy stuff Of the 4, the one that is getting the most traffic is for a product that I'm not sure how well it will sell. It is in the top 10 for gravity in the sub-niche on Clickbank and the market is one that I know is a big spender. We will just have to see. In a few of the banners I made for this one, I paid more attention to the color scheme and style of the website I was doing the placement on (my campaigns are target only one site). I made those few look like they were part of the site and they received the most clicks. It's something I will continue to test. One good thing about this product is that I could EASILY make a better one if it turns out to be a winner.
Two of the other campaigns have not received traffic yet and one is still waiting for approval.
Wasted - here are some questions for you since I can't PM yet. What settings and daily budget do you use for testing? The one that I received the most traffic for was set to $40/day, $2.57 CPM (couldn't get traffic any lower on this site), default freq cap, and did not set the distribute evenly. The placement quickly ate through the budget in a couple hours and then ate through it again early this morning. When I have distribute evenly on, I don't seem to get much traffic. Do you experience the same thing?
I know you said run for 24 hours but I've burned through $70.10 and only obtained info on 8 hours of the day. Is that just the way it is? Do I need to spend another $140 to get the info on the rest of the day, then start dayparting and optimizing?
Next thing, when do you decide a campaign is a loser? Things are still very early for these campaigns but the one getting the most traffic pays out at around $14. I've spent $70.10 so far and there have been no hops on the order page yet out of the 22 clicks.
What are your thoughts?
Let me first say kudos for taking action, that being said here are my responses.
I understand you are only targeting one site, but you should target more, specifically as you see you are paying a $2.57 CPM right now where there could be other traffic sources at a lower cost. You should ALWAYS start your campaign with a LP page and a clickthrough button to your offer. The reason for this is purely for the following:
1) The LP page will give you a CVR metric on the banners and site placements. It will tell you, out of say 20 site placements, which ones are sending clicks, but not just clicks, clicks that take action and click on the clickthrough button. With this data then you can say... ok cool, I know this site is sending clicks and clicks that could convert, let's direct link now.
2) You may get a banner with a .6% CTR which is great, but it may not provide clicks with action. You may have a banner at .3% that is providing a 30% CVR rate, which while the CTR is lower, it provides conversions.
My budget on a new campaign if I'm 'shoestrapping' goes:
$100 - over 24 hour spend
3 for 12 hours on frequency
Then don't watch it. Let it distribute evenly over 24 hours.
A campaign is a loser if I can't create a conversion within 4X the price of the action. Meaning, if my product cost $50, and I create one sale with less then $200.00 it is a good potential campaign. With some day parting and optimization I can get it to break-even, then with some more optimization I can get it into profit.... or.... do a direct buy on the site producing the break even at a guaranteed cost that I know will produce profit.
For example, if I know I'm paying $2.57CPM and it is at breakeven, I do a direct buy, negotiate a CPM rate for X,XXX,XXX impressions. So negotiate $2.20CPM, instantly I'm $.37 in profit per 1000 impressions.
Hope that helps.
this one is a great method.. i havent thought about ever before.. will try this out too..
Hi mate ,
i'm quite a newbie when it comes to this kind of stuff , so my question is what would you advice me : ppc or cpm ?
planning to use it on french mobile cpa offers with arround 20$ payout .
EDIT: i won't be using more than 600$ or so
Thanks for the comments. I guess I was under the impression that this method focused on finding a single target site of traffic first and then finding/making the product that will appeal most to that audience. Was it meant to be a single type of site, but multiple sites in the campaign?
"Direct linking" is a bit of a misnomer for what I was doing. I have Prosper202 set up to do a lot of the tracking that you mentioned without having to use a landing page. Even so, I'm going to make a few adjustments. I'll target more sites as you suggested and I will implement your settings suggestions. I was tempted by Ouch's success with direct linking but I know that I need to be building a list. It doesn't make much sense to spend the money advertising but to have nothing to hang onto after the click. I'm also going to focus on markets where I know the product converts rather than experimenting at this stage.
I will also do what I mentioned earlier:
This process will take longer but I think it will have more rewards in the end.
I'll keep everyone updated on how it goes
rockbox , i will be following your updates mate , i wish you good luck
It should be interesting
I sent you a PM with my contact details, try to schedule a time with me to go over your campaign and make sure you are not making any crucial mistakes.
This is an awesome thread, that's how you make the big money...doing affiliate stuff should only be a temporary phase in your development (where I am at as well as most people here I guess) and will only get you so far, as you lack control over the product.
Wasted, have you had good success with this strategy by designing an info product (e-book) for the particular site audience? I'm thinking of starting there to get my feet wet in non-affiliate marketing. A membership site/service site seems like the next phase, but too much to take on right now
Wasted - sent an email your way.
$500 minimum deposit. I'm still a super n00b, figuring out what works and what doesn't -- when I have the balls and the brains to figure out a coherent strategy, I'll give SiteScout a try. Thanks for the info!
Yes I have seen some great success with just a simple info product targeted to a particular audience. For example, www(dot)cafemom(dot)com was a source I used to deliver a couple targeted parenting products targeted to moms.
I saw you say $500 wasn't enough to get started, I'm looking to get into paid traffic but is $1000 enough or should I save up for a bit? Cheers!
Hey Wasted - just checking to see if you got my email.
nice method thank you!:0
Great threads and arguments. I can understand the diff point of views. So my question boiled down to with the same amount of investment, Is it better to investment in media buys or solo ads. What is your takes?
I think it really depends on your experience level and the market you are in. I can't say that one is better than the other as I'm very new to media buying and I've made more with solo ads than I have with my banner ads so far. I will say that if you are outside of the big niches, make money, weight loss, and relationships, you may find it difficult to scale up your campaigns with solo ads. I've found that there were few newsletter owners that were willing to allow others to advertise with solo ads outside of those niches. That's not to say they aren't there, I'm just saying you're going to have to really hustle to find them. Of course, this is much easier if you have your own product and you recruit them as affiliates instead of doing normal solo ads.
With media buying, there seems to be a huge learning curve but the ability to scale your campaigns quickly once you know what you're doing is a massive advantage in my opinion. However, it's going to take a lot of money to get the experience needed to do that scaling. I've burn through most of my $500 deposit on SiteScout without getting any sales.
Of the two, I think that you'll start making sales faster with solo ads but be aware that you may hit a glass ceiling on your revenue if you rely solely on that method. Either way, make sure you are building a list first before selling to prospects. At least then your money will be an investment and you'll be able to market to your list over and over again in the future.
Wasted - got your PM and sent the email
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