If you had to choose, exact match domain or brand domain?

Caspooor

Regular Member

Jr. VIP

Apr 12, 2013

356

243

• Jul 14, 2021

• #1

There's an exact match domain available for a very high volume keyword BUT it's a bit long (12 characters) or go with a shorter, easy to remember and brandable domain name?

Comment your opinion and vote in the poll please.

 

tazarbm

Elite Member

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Jr. VIP

Oct 28, 2020

10,191

12,108

• Jul 14, 2021

• #2

I voted BRAND because that's what google forces people to get. I purchased an EMD last year in an obscure niche and not even there can I get any boost. Sure, Bing and DuckDuckGo are all over this domain, they love it like it's their favorite child, but.... haven't gotten a single click from Bing, Yahoo, and DDG, so.....

Just go with branded domains...

 

M

MisterF

Repeat Selling Out MP - Doxxing - Harass Comps.

Nov 29, 2009

28,954

43,796

• Jul 14, 2021

• #3

Why not go with both ?

EMDs still work, but brandable domains are often easier to sell.

 

T

TheVigilante

Banned - Multiple Rules Violations

Aug 31, 2010

15,002

16,107

• Jul 14, 2021

• #4

Partial go for brand plus keyword

 

QualityService

Regular Member

Apr 12, 2021

483

306

• Jul 14, 2021

• #5

Short and catchy brand domain will do lot more good to you in the long term

 

itz_styx

Elite Member

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May 8, 2012

4,088

3,567

• Jul 14, 2021

• #6

like already mentioned, i would go with both.
if you create 2 sites, you have more reach and might get more traffic.
then you could also do a A/B test for yourself which domain performs better.

 

GenesisOne

Elite Member

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Nov 25, 2017

10,608

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• Jul 14, 2021

• #7

EMD's are worthless unless you are doing local

 

IamKing

Elite Member

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Jan 24, 2009

8,195

1,484

• Jul 14, 2021

• #8

Go with short branded domain so in future you can expand your site.

 

hideath

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Jun 16, 2019

6,422

7,132

• Jul 14, 2021

• #9

EMDs could be useful only with easy to rank niches/keywords,
They do not have any real obvious advantage within the competitive ones,
Brand domains are much better to use in such cases as they will provide a much better UX and will do help you to create a brand authority over time (easier to remember, recommend, etc...)

 

P

Piss

Regular Member

Apr 24, 2021

268

125

• Jul 14, 2021

• #10

Keyword domain = canonical/shows up in search results
Brand domain = 301 redirect, used when creating backlinks

 

perrymason

Elite Member

Jul 19, 2018

1,705

838

• Jul 15, 2021

• #11

a nice brand domain can do wonders whether you want it for your own project or sell it.

 

xReminisce

Elite Member

Executive VIP

Jr. VIP

Dec 29, 2012

7,176

35,586

• Jul 15, 2021

• #12

Brand Domains

However, if the EMD is short, simple and to the point I may still consider

 

IM Dude

Elite Member

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Nov 11, 2018

9,918

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• Jul 15, 2021

• #13

EMD for blog and brand for business. For rest, anything goes.

 

Nash Commerce

Regular Member

Jun 29, 2020

538

858

• Jul 15, 2021

• #14

I think a branded domain will increase CTR, make it look more legit and then easier to sell.

 

fb3003

Elite Member

Aug 14, 2015

5,013

3,496

• Jul 15, 2021

• #15

Caspooor said:

There's an exact match domain available for a very high volume keyword BUT it's a bit long (12 characters) or go with a shorter, easy to remember and brandable domain name?

Comment your opinion and vote in the poll please.

Click to expand...

brand... so that you can use it for other things in future. your mileage will last longer

 

G

Gogame1

Power Member

May 24, 2018

501

218

• Jul 15, 2021

• #16

Caspooor said:

There's an exact match domain available for a very high volume keyword BUT it's a bit long (12 characters) or go with a shorter, easy to remember and brandable domain name?

Comment your opinion and vote in the poll please.

Click to expand...

It depends on the niche.
It's little easier to rank EMD compared to brand.