Don't use FB ads ... I have used it cleanly by using my personal account and that too 2009 account ... still has little to no conversions. It seems as if the clicks are coming from click farms.
It is better to post your links as bookmarks on some Google News Approved websites like thewiki Network, which get indexed by Google within a few minutes and also allow your articles to get a good exposure.
If your content is unique and has good link optimization, you will surely be able to rank on top, but FB ads still manage to get us clicks that are worth nothing!