I recently was talking to one of my clients who is freaking out because he doesn't want his website taken off Google because of too many links being built at once. I calmly replied "Well if that is the case, why don't I create a bunch of links to your competition and take them off Google?" He then asked "Wait, you can do that?" at: Total confession, I'm only 99% sure that a link will never negatively effect your ranks in the long run. So the question is can building a link ever hurt you?