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If I'm targeting a specific country is it important to host the sites in that country?

Discussion in 'White Hat SEO' started by GutierresSEO, Nov 30, 2012.

  1. GutierresSEO

    GutierresSEO Registered Member

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    Regarding SEO, if I'm targeting a specific country is it important to host the sites in that country?
    All of my top competitors have their sites hosted in that country so I thought that might mean something. Maybe it's for speed accessing the site?
    What's your opinion?
     
  2. Abstroose

    Abstroose Elite Member

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    In my experience the difference is negligible. I've split tested USA and UK servers for my UK-targeted sites and it made no difference.
     
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  3. Oukast

    Oukast Senior Member

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    No, the country where the site is hosted doesn't matter for where the site is targeted.

    However it's good to note that the further from the target country the server is, the more latency there will be, thus generating more load time for users. Generally there's not that much difference with e.g., UK and US, but it's still there. So in a really competitive niche, you might be better off in hosting the sites in the country where the traffic comes for, to be able to serve your customers in the best way and in a speedy manner.
     
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  4. W9go

    W9go Jr. VIP Jr. VIP Premium Member

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    it is an advantage
     
  5. educatedfool

    educatedfool Jr. VIP Jr. VIP Premium Member

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    Not really, I host my sites vice versa, meaning I host my UK sites on US servers and US sites on UK servers (Just an example, since I mix a lot with other country servers as well like France, etc.). Most importantly, domain extension matters and where the links come from.
     
  6. upl8t

    upl8t Regular Member

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    I used to have a site of mine ( a .org domain ) hosted in the U.S. and then for a period of a year had it hosted in Canada where I live. After moving the hosting to a local hosting setup I had a "huge" boost in results for searches on Google.ca No change in the Google.com listings. When I moved the hosting back to the U.S. the boost in the Google.ca serps vanished. This was about 4 years ago so that advantage may have been removed.
     
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  7. Jenny30

    Jenny30 Regular Member

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    there wont be much difference at all!! you can for sure neglect it!!
     
  8. windowstoweb

    windowstoweb Newbie

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    Dear It does matter. If you are targeting a particular country, you must host your websites in that country because you Hosting Providers' servers will be from that country where are.

    Check your website IP:

    Forexample Google has "173.194.39.46" and now go to and find the detail of this IP and you will find the location is United States. So you should make sure hosting providers have their servers in the country in which you are going to host your site.

    If you want to host your site in United States, you should find hosting providers who do posses servers in United States.

    If I am wrong, please correct me.

    Best Regards.
     
  9. terrycody

    terrycody Senior Member

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    there "is" some advantages

    but u can also go to google webmaster or somewhere i forgot to set your website GEO-info
     
  10. moneyfreak

    moneyfreak BANNED BANNED

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    You cant see much difference, i just say this in my experience but i always heard that it's an advantage. . Even i don't know how :p
     
  11. damncoldnight

    damncoldnight Junior Member

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    No. unless you are promoting that hosting site =)
     
  12. forlearnx

    forlearnx Regular Member

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    It depends. If you are promotoing an information website it would have minimal affect. But if you are promoting a locality specific website i.e. an ecommerce store then yes, the location of your host will have some influence. Just search any product i.e. vacuum cleaner... you will find websites with your country specific tld and hosted in that country. If you search "how to create a website" you will find .coms hosted anywhere.
     
  13. Oukast

    Oukast Senior Member

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    No, this is not entirely true. The country where the site is hosted has no influence to search engine ranking, but many - especially ecommerces - host their sites in the same country to eliminate the possible latency and outages in foreign country connections. Typically not that big of a deal, but every missed customer counts.
     
  14. sitecontact

    sitecontact Junior Member

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    No difference at all, according to my experience...
     
  15. cgimaster

    cgimaster Power Member

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    SEO does not have any impact on where the website is hosted only impact is merely on users experience, that is considering your hosting provider doesnt let your site down 99% of the time heheheh !

    CDN was created to provide GEO located content in an optmized way. Its meant to make your site available with geo located networks and provide optmized load speed for your website content considering the user location.

    While the difference may be little in some cases, for lots of things it makes great impact for example live broadcasts, streaming, download, etc.
     
    Last edited: Dec 2, 2012
  16. forlearnx

    forlearnx Regular Member

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    You've nailed it right there. The latency from one country to another will definitely contribute to the speed of the website from the user's perspective. Since speed is a factor in googles algorithm, surely it must have an impact?
     
  17. Oukast

    Oukast Senior Member

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    The difference tends to be quite small anyways, so while it is a factor Google considers, the other factors outweigh speed by far. So if you can, you should host the site in the country where it's aimed at, but there's no need to obsess over it - you can also set the target country in WMT, so Google knows right away how they start to crawl your site.
     
  18. GutierresSEO

    GutierresSEO Registered Member

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    I know this is the White hat part of BHW, but lets say that I may also use some grey/black hat. Is it wise to use WMT?
     
  19. scorpion king

    scorpion king Senior Member

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    Like most of them said hosting doesnot matters, instead look for site loading speed.
    These tips may help you target a specific country.
    If you want to target specific countyr you can use "geo target" option in webmaster tools.
    Its under 'settings' - 'geographical targetting' - select the country.
    And domain redirect also helps a lot, Eg., assuming you have .com domaina and if you want to target UK, then buy old .uk domain and redirect that to your .com domain.
     
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  20. VinBed

    VinBed Regular Member

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    I would be only worried about site speed. If you can keep site speed low with a foreign server, then you're in luck.