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Identifying bought links

Discussion in 'White Hat SEO' started by ElCamino, Apr 13, 2016.

  1. ElCamino

    ElCamino Newbie

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    Hi guys,

    how do you identify if a competitor uses unnatural links, especially links purchased via special platforms which offer to build links?

    Which metrics do you analyse?
     
  2. ElCamino

    ElCamino Newbie

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    Is it anchor text ratio or something? Come on, I would like to hear your ideas.
     
  3. xpression50

    xpression50 Jr. VIP Jr. VIP

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    By visually inspecting the pages that the links are on - you can almost always tell if the links are purchased or used only for the purpose of rankings
     
  4. jamie3000

    jamie3000 Supreme Member

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    I'd say if the page looks unnaturally optimised for that keyword they're trying to rank for (link target) then it's purchased
     
  5. Lauriat

    Lauriat Power Member

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    I agree with xpression50, websites that are built for the purpose of selling links are easily distinguishable. Articles from completely unrelated niches and highly targeted anchor texts.
     
  6. zorga35

    zorga35 Registered Member

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    My recommendation would be to first check the backlinks of your competitor with tools like majestic or ahrefs. You can then trace the backlinks to the referring domains and then visit those sites to check their quality. Its pretty easy to distinguish between quality links from good sites and those that are part of paid schemes. The unnatural links usually come from sites that have basic templates with lots of random spun posts and links, and also those that have many unrelated links on blogroll.