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Idea on How to Make Money From Local Trades

Discussion in 'Making Money' started by jstover77, Mar 28, 2011.

  1. jstover77

    jstover77 Executive VIP Jr. VIP Premium Member

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    I wrote this idea in another thread, but thought I would share it here for everyone to see. If you know anything about online advertising for brick and mortar businesses, you understand that it is an exploding market. Right now less than 40% of all brick and mortar businesses have a website, but more and more are realizing they need one. To most offline businesses, online advertising is just another area they have to learn and implement. Use this to your advantage.

    Most trades (plumbers, carpenters, electricians, carpets ect ect) are businesses own by guys who don't want to deal with the BS of putting a website up, optimizing it, PPC ect ect. They just want to run their businesses and do what they do. Most of these guys could care less about computers and the Internet.

    From my experiences dealing with these types of clients, they simply want someone they can trust, with no BS. They want one person to handle all their marketing online.

    So I am putting forth a nice little outline for anyone who is interested. This is the type of business idea you could make some going out kind of money or you could explode it into a huge house with a Ferrari money. So here goes.

    1) Buy a domain such as www.phladelphiaplumbers.net/ .com/ .biz/ .us. I don't give a shite what people say about certain extensions. You can rank them just as easy as a .com or .net. I am sure most of the easy ones are taken, but get creative. There are still millions available you can use.

    2) Create a simple website about plumbing and optimize a bunch of keywords which are relevant to the niche. For local searches use Google's Wonder Wheel and then cross reference the terms with Google's Keyword Tool to find the top searched terms. Optimize the page for 5-10 keywords which are relevant. Outsource or write articles to use on your website. Make sure they are quality and something a plumber might read and not think you are full of shit.

    3) Once you establish the keywords on the first page start shopping it around to local plumbers in Philadelphia (Or whatever city). There are thousands of them.

    Now there are a few different ways you can make money with this method. You can sell advertising space. You can sell exclusive leads, or you can sell the website outright.

    Usually trade leads go from anywhere between $15-$60 (Exclusive leads. If you want to get into selling leads twice or more they go for much less). Make sure you do your research before you dive in. Contact some lead providers like Service Magic to find out what the leads in that trade are going for. Selling the leads would be the best way to make long term money.

    Now if you sell it outright you should be able to get $3K-$5K for the site. Just make sure the prospective owner realizes the value of being on the first page. You could also sell the leads to 3-5 companies for a few months and then when they see that it pulls leads, you can offer them to buy it. This builds more value and you are already in a warm area with the customers. You can also play each company against each other on price.

    Now if you aren't lazy you could take this to a much bigger level and do it city by city. Service Magic makes something silly like $350 million a quarter and rising. It is a multi-billion dollar industry. You could pick 5-10 trades just in your local city and build sites for all of them and then sell the leads.

    Trust me, $15-$60 per lead can build a real nice income if you have 10 sites and each site is pulling in 10 leads per day. Shit, even 5 leads a day and you are sitting pretty.

    Another method you could do is make a website that makes you look like an actual plumbing/trade company (I am just using plumbers as an example, but there are literally tons of trades to pick from). Set the website up with a phone numbers and the works. When someone calls you take their info (as much as you can) and say you will call them back. Now because you actually talked to them on the phone and took their info, that lead is more valuable. Work out a deal with one or two plumbing/trade companies with the leads. These leads should make you at least $20-$30+ a pop because they are phone verified and exclusive. Invoice the companies monthly and track the leads.

    Now you can take this even further. Not only do SEO, but you can also run ads in the Trade Services section of Craigslist. This will get you a good amount of leads and you only have to do 1-2 a day per day per website. You can also set up Google Places, and if you are a go getter and have some cash to back the business run PPC.

    This method is has endless possibilities, and doesn't take a ton of cash to start up.

    Hope you enjoyed. Feel free to elaborate and give other ideas:)
     
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    Last edited: Mar 28, 2011
  2. angelas111

    angelas111 Jr. VIP Jr. VIP Premium Member

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    service magic has a pay per call program too if you don't want to talk to leads yourself.
     
  3. jstover77

    jstover77 Executive VIP Jr. VIP Premium Member

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    Yes they do. Problem with Service Magic is they are too impersonal and from what I hear their leads are crap. I guess that is what you get from a huge company like them though:)
     
  4. robasi23

    robasi23 BANNED BANNED

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    Your definitely onto a winner there OP.
    Thanks for the generous share mate. I'm currently about to dive into my local area for offline leads as we speak. But going the mobile site creation route. I will incorporate this into it as well.
     
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  5. N1CHOLAS

    N1CHOLAS Regular Member

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    I dont think it's as simple as you make out. I have a property company in Birmingham UK. My websites rank for plumbing and electrical and various other services. When people phone they want to speak to some one who knows what they are talking about they also want advice. By the time you say to them "ill get some on to call you back" they will of found some one else.

    If you were going to do it you would have to set a local number up on the site and track the calls to the tradesmen and maybe charge them per call, but you will have to account for the tele marketers that call them where you wont make anything.

    It's becoming competitve these days and there are already companies shedding thousands of sites to tradesmen a month and offering them seo so your seo competition is becoming more and more. Also if you dont rank in the top 3 the traffic below is terrible so you won't make money because people won't wanna pay if they are getting no enquiries.

    There are a lot of companies that are suckering people in saying "give it a try" and then one they have spent money and had no enquiries they say " oh people must not be looking for your services sorry, at least you tried" but that's robbery.

    Also .biz extension -- don't waste your time :p
     
  6. DatingChap

    DatingChap Registered Member

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    what about building local trades sites yourself, ranking them to the top and then offering to 301 them to whoever pays you the most per month?