Ive just read a thread about iphone apps creation and how much difficult it was to be noticed and make sells in the appstore. But if you advertise your app directly to final customers it can change things. I was thinking of an app for pizzerias' owners, that could be installed on his customers' iphone, then they can order pizzas directly with a few clicks. When the app is ready, just go to some pizzerias in your town and sell it as much as you can. Tell the pizzaiolo the app will gain the loyalty of his customers, they are young and they all have iphones nowadays, something like that should convince. Any suggestions about how to improve this, or scale it up?