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Idea about Local SEO, tell me what you think

Discussion in 'Local SEO' started by keysikg, Feb 10, 2015.

  1. keysikg

    keysikg Regular Member

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    Hello BHW. I read here few days ago thread where guy was making full websites, and then showing it to clients, explaining why his site was better than their current one and why they should buy it. Almost all clients bought his service.

    Inspired by that idea, I realized how little websites in my country (Eastern Europe) were actually designed well/optimized well. I started reading a lot about SEO and started testing a lot of new methods for my PPD website, but I am thinking...

    How about contacting businesses that are ranked on page 2? There are hundreds of websites, lawyers, doctors, shops, etc, who are ranked on page 2. Contact and ask them if they want to get on page 1, explain them why it matters so much and all benefits they can get from it. And trick is - "If I don't succeed to rank your website on page 1 in XX days, I won't accept payment".

    I don't see why it shouldn't work. You are offering them guaranteed page 1, and if you don't succeed, they don't have to pay you. I think that it is pretty great deal, they don't have much to lose, and I don't see how hard it could be to rank website on page 1(from 1 to 10) that is already on page 2. Even churn and burn would work here, you can say that you can't guarantee that it will stay forever there which is pretty obvious.

    What do you guys think?
     
  2. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator

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    That is actually a pretty common method of obtaining clients and can be effective... don't stop on page 2 though. If you have some examples of having done that in the past that is really an excellent sales tool when using this model to generate new business too.

    Completely missed the C&B aspect... No, No, No.

    That is a horrible thing to do to a client's site... don't go that way. It is so much better for the client and you, on a long term basis, to just manage the site properly and rank it as a professional.
     
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    Last edited: Feb 10, 2015
  3. IceHD

    IceHD Power Member

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    Chum and burn on a business website ? I hope that you're not serious or you won't last long offline. Word of mouth is the best way to get new clients offline why would you jeopardise that?
    You can guarantee them page 1, but don't do more than that.
    Do chum and burn for a lawyer and see how fast you will get sued :)
     
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  4. Trepanated

    Trepanated Supreme Member

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    For part 1 you're right.

    I never understand why people have trouble finding prospective SEO clients because that's how easy they are to find.

    For every search you run, everyone after page 1 is a potential client for those keywords.

    For part 2, you're totally wrong.

    Churn and burn will damage their business and makes you a dodgy operator at best and a scammer at worst - don't go down that route.
     
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  5. keysikg

    keysikg Regular Member

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    There really isn't big competition and sites are already made by their designers (as well optimized for keywords).

    If I contact 50 businesses with this proposal, I think at least half will have to accept at least (They don't have what to lose and they are completely uneducated about SEO/internet marketing), that is 25 clients, if I push links with GSA campaigns, high authority links, social signals, etc, I think that I will success to rank at least half of those at least. That is 12.5. And price doesn't have to be high, even 100$ would still be 1250$ profit. Nobody can guarantee that you will be ranked forever on Google whether or not it is churn and burn or top quality whitehat seo.

    Of course, I wouldn't spam 100k backlinks to it in one day. I would do my best to deliver what I promised - Page 1. And probably would offer them monthly service to keep it there.

    However, I am wondering about 1 thing. How should I proceed? I don't have portfolio which can show my previous work - Of course, I could fake it and say I ranked some English websites for certain keywords, nobody can check that, and they don't have to be top websites, I could show anything really. It is a bit of blackhat twist but to be honest, experience is very important. Once I start getting clients, I could have my personal portfolio with real local examples. Which website should I use for portfolio? Should I represent myself as company or individual (note: I am 19 years old only).
     
  6. BlueSteele

    BlueSteele Regular Member

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    Love the hustle, not keen on the method.

    Why not contact them, and offer them a legitimate solution? One that won't bury their business : (
     
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  7. blackouts

    blackouts Regular Member

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    So let me get this ...
    You have no experience and no clue how to begin and you want to fake everything before you start blasting away links to the local customers site ... That's not blackhat, that is flat out lying and scamming your customers!!

    If you don't have experience, build some sites for some charity project in your town and build your own portfolio like that. Don't play with other peoples local websites, you can do some serious damage to REAL businesses!

    This is the part that pissed me off the most, they have noting to lose??? These are REAL people with REAL businesses and you're going to play with it a little bit with their sites? What could happen is that they will not get first page and could be penalised for spam or other shit and what then?? GTFO!!
     
    Last edited: Feb 10, 2015
  8. Zandamonium

    Zandamonium Junior Member

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    This is a great plan, except for the part where you say you are going to churn and "burn" their sites. Don't blast GSA at them (do this to your own sites you don't care too much about).

    Focus on one niche like Doctors to start with. Build a small PBN of 10-20 sites based around that niche. Now you have high authority, niche relevant links you can send to each website you sign up. Easy to manage and scale, and you control the links.
     
  9. Avid Learner

    Avid Learner Regular Member

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    The only thing I can add to the good advice here is that you need to target the keywords for those business segments for whom being on page one makes a difference in their foot traffic / revenue. Their clients / customers must be ones who are "connected" and somewhat "internet savvy".

    Depending on where in Eastern Europe, how wide scope of businesses this will make sense for. As a broad indication...
    http://universityofsoutherncalifornia.createsend1.com/t/ViewEmail/j/B62237E4D1A5E70D
     
  10. Canuck

    Canuck Junior Member

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    No churn & burn please.. I'm the one who gets called in to clean up the mess.

    If you're going to C&B, at least do it on your own sites. Create some lead gen sites and rent them to businesses on page 2. So spam parasites or your own stuff, get it ranking on page 1, then reach out to page 2 folks and work out a pay-per-lead or a monthly fee.

    I share the same opinion as many who have commented above.. if you're going to do something for them, do it the right way and create a real long(er) lasting solution. Plenty of ways to make a buck, some better than others - and getting sued for nuking a lawyer's site won't be a fun experience for you.
     
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  11. 4Architect

    4Architect Newbie

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    Apparently OP you are under impression that GSA blasts still is a valid method to professionally rank sites. But this is not the case. You must understand that your actions can penalize and hurt those websites.
    Here is the deal: Build and rank couple of websites like that yourself and if you are successful then try to rank other peoples websites.
     
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  12. Andrew Scherer

    Andrew Scherer Senior Member

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    Keysikg, sell the sizzle not the steak. Business clients are not interested in the rankings themselves, but the leads that are generated from it.


    If you know a set of keywords have volume and commercial intent, then sell the end result of ranking for those keywords. Businesses can buy into your ability to grow their business with SEO but they won't necessarily buy into the idea of SEO all by itself, does that make sense?


    And please don't churn and burn client sites lol.
     
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  13. BillyPart

    BillyPart Newbie

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    Churn and burn on a local client's website will guarantee they will be saying bad things about you until the day you die. I have two names of BHW Members right here on the ends of my fingers right now and I could easily type their names.

    Whoops! I accidentally typed them and then deleted them. I gotta be careful with this thing. It's a powerful tool, this keyboard. I'm just trying to prove that I could do it. And so could a couple of other people that know the story. Darn it, the temptation was just too great and I did it again.

    Anyways, don't be like those two guys. Me, I have no horse in the fight so I stay out of it, but if it had been MY local business that those to yahoos permanently screwed up (btw almost everyone here knows their names), I'd be naming and shaming them at least once a week for the next 30 years until they paid me the,... hmm what maybe $10,000 in damages and the cost to create a whole new business from the wreckage. New address, new phone number, new business name, new URL, new EVERYTHING also so a couple of crooked meth addicts could make a couple hundred bucks or so. So yeah, get a sense of my 2nd hand, by proxy rage and imagine that in the heart of a guy with this talent that REALLY means it and think about having to change your name, your skype, your BHW account, your WF account, your email, your everything otherwise a guy like me would pollute the waters of whatever online website or forum you were trying to do business in. So, consider that and don't screw a local business. These online marketers basically deserve it because that's how they roll, but a local business is VERY different and the loss of professional reputation, even your reputation with Google, is a really big deal. New dba to file, etc... big freaking mess. These two clowns are lucky they're still walking around and breathing.

    Really.
     
  14. carolinefdz

    carolinefdz Newbie

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    Local SEO is becoming one of the essential components to every business and brand that wants long-term success across search engines.This comes from our latest Search Engine, an in-depth report that's invaluable for anybody working in digital marketing, looking to appoint an SEO agency, or simply trying to secure better search engine rankings.Local SEO is a highly effective form of local online marketing. It allows local businesses to promote their services to local customers at exactly the time they're looking for your type of business.Local SEO uses search engines like Google and business directories like Yelp.Millions of local customers use these services every day to find the best local businesses in their area.


    Thanks