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I'd need your opinion on redirecting backlinks which point to a 404 page

Discussion in 'White Hat SEO' started by moanon, Mar 2, 2015.

  1. moanon

    moanon Registered Member

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    Hey guys I have a question that hopefully someone could answer :) Would be very much appreciated!

    So this may be some kind of a basic question and sorry if there is already such a thread. I searched but didn't really find an answer to my question.
    Maybe I'm too stupid for the search field though, in that case I'm sorry, blame it on my mother, she put me in this world and made mankind have to deal with me hahaha :D

    ok serious mode on again, let's come to the question already:

    I registered a domain about a month ago and in this time I noticed that there seem to be some links to it already. But the URL's that are linked point at content which I don't have on my site so these always just show a 404 page. I started redirecting them to the root of my website firstly to get rid of these URL errors in the webmaster tools and also I thought that could give me some link juice ;)

    I don't aim at keeping the people that come from these links because they're looking for something different than what I "offer" so the bounce rate is always at least close to 100% if not (most of the time) 100% from these traffic sources. That's not surprising and I don't mind it.
    Also google wasn't planned as traffic source but I'm seeing some traffic coming in from organic search which is nice because I did no SEO really. All my traffic was planned to be coming from vids (social signals i guess?) but I'm ranking around page 2 for some keywords (1000 - 2000 monthly searches ) without haven't done anything for this. And I thought these links could maybe push it also a bit further ;)

    So, now the question I have is: Should I continue redirecting all of the links (there are new links showing up in Webmaster tools every few days) to my root page or should I better diverse it a bit and also redirect to sub pages? Or should I let it be at all and just ignore these links?
    Until now there are 43 links already which are all redirected to the root page.

    If anyone could give me a hint about that, that would be really kind of you :)
    Hope it was understandable and since this is the last sentence thank you for taking your time to read this ;)

    Cheers,
    Mo
     
  2. iAuthority

    iAuthority Jr. VIP Jr. VIP

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    actually you asked about redirect your link right, mate if your link have worth content or article, it not issue you can continue your re directing process.
    otherwise it waste
    i hope i gave some hint ..:)
     
  3. 7th Sense

    7th Sense Jr. VIP Jr. VIP

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    My advise is you should ignore that links. Because if bounce rate increased then you will lose your rank mate. so try to ignore the links. it's ok if your service match the search. But in your case it doesn't match your service. Better avoid those links mate...
     
  4. moanon

    moanon Registered Member

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    Thanks guys for taking your time to read this and for the tips. I really appreciate it :) Gotta love BHW ;)
    I didn't really think about bounce rate affecting the page rank. Does this really count in? Good to know I guess ;) I think I'm going to delete the redirects but then there is one further question I have. Does google count the bounce rate for pages which return a 404 statuscode in their page rank algorithm also? If that's the case then it would be a bad idea to even add the analytics code to these 404 pages wouldn't it?
    My sites are build in my own little framework and in my main view template from which the other ones are inheriting the analytics code is added. So if not overriden it'll be added to any template. Should I change my 404 template to not include the GA code?

    Edit: Just a random thought of my newbie-"where can i make some money"-brain: Couldn't you just redirect such links to some links where you get paid per click? haha but that sounds way too easy so I guess there is something I'm missing ;)
     
    Last edited: Mar 2, 2015
  5. 7th Sense

    7th Sense Jr. VIP Jr. VIP

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    YES, Google will count the bounce rate for these kind of bounce also better avoid that customized 404 page.Or you can put any useful information to the users. But in our case i heard your service is completely different from the old links. So i think it is not possible to put useful information to the user. Or you can block counting the bounce rate by Google with robot.txt code mate...
     
    Last edited: Mar 3, 2015
  6. moanon

    moanon Registered Member

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    Ok, thanks for clarifying that man ! Fixed it, all redirects are gone and the 404 template is blocked with robots meta tag. Thanks a lot for pointing that out for me!