If I want to find out what the hell my competitor has been doing in order to kick my ass SUDDENLY and stay at the TOP of GOOGLE..are there any better tools than IBP and Market Sam? I was told these were for New Newbs! Whilst I can see what sites refer to my competitor, how many links they have, pr and so on. I still cannot work it out. One minute he is nobody next he is doing us all in the butt. I need to know what he is doing or has been doing .. there must be a way to find out this activity? I found a doorway page... that got reported and de indexed. Can't find link wheels nothing. His page description does refer to a HIGH profile company. Could this reference in a Meta tag be THAT important. IE? Google says... "oh look this dude deals with XYZ, that means he MUST be an authority.. lets rank him" Thoughts?