So...Im doing my ACCA exams next week...(ACCA is a Chartered Accountancy qualification...) I just started studying for my P3 exam when... I bumped into a chapter on IT which has E-marketing as a subsection! There's stuff about online marketing in my ACCA manual! Theres definitions of "opt in e-mail" "Viral marketing" ...lol... Im gonna love this exam! Theres stuff on Link building as well...(mostly about reciprocal linking...I guess they don't know what Xrumer is!...lol) On a serious note... there's some quite useful info there about "Customer Relationship Management" Stuff like E-Branding for businesses.... Online PR(not pagerank..lol)...Customer retention....relationship...and so on. I guess even as blackhatters....The long term goal is always to build a solid high revenue generating business....one with return customers and a good online brand. So...anyone else on BHW doing ACCA?