I have been meaning to try making a homepage that converts better for my offline business but am kind of concerned as I dont really want to lose my rankings. I also have some questions as to how I should do it. First of all should I just make a new page and then in the settings-reading section change my new page to the homepage? Also, will all the links built to the current home page be changed over to the new hompage or do I gotta do a 301 or some kind of redirect? Anything else I should be aware of?