I recently met someone in my city, who does SEO for a living. He has linked me to some of his websites, which are just plain, run-of-the-mill WordPress template looking designs. Nothing special. He makes them based on new things that come out (Such as the Wii U or Mass Effect 3). Now, there are no advertisements, just the typical trailers, images, reviews, etc. Am I missing something? When does the income generate and from where? I would post a link, but I'm not sure if I'm allowed.