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I want to get into stock photography business

Discussion in 'Making Money' started by small_town_boy, Mar 6, 2014.

  1. small_town_boy

    small_town_boy Power Member

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    Hey guys,

    Would like to know your input and tips in regards to starting a stock photography business.

    My partner is my friend who is an experienced photographer with high end equipment.

    He is very interested in the idea of taking stock pictures and selling them.

    I'd like to handle the internet side of things (site, marketing, programming).

    We are looking to invest 10'000-20'000 $ to get started.

    Would really appreciate any tips you might have or maybe some of you have dealt with this business and can give input.

    Thank you!
     
  2. srb888

    srb888 Elite Member

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    Google:
    how to start stock photography business

    Learn as much as you can from those results. That should provide you with basic understanding of the business. I think that those links should give you sufficient material to begin on your own. Good luck!
     
  3. small_town_boy

    small_town_boy Power Member

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    Obviously, I already did this. I wanted to know if you guys had any additional info.
     
  4. Bokva

    Bokva Regular Member

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    Maybe something changed, but last time I checked, iStock was the best for that, so many people went exclusive with them for better commissions. Maybe something changed since Getty bought them...

    It's very tough to get into it as competition is very strong. Googling terms for how to start will probably just take you to technical photography stuff.

    As I can understand from talking with some iStock photographers, they put mark on photo tagging (iStock SEO? :) ) and networking with other photographs. People that search for photos to buy will search on iStock and similar sites, and free loaders will search on google images. Networking with other strong photographers is good because when someone browse photos from networked photographers, your photos will be listed as "also recommended" or something similar.

    Maybe some original blackhat approach will be good. :)
     
  5. Darren9682

    Darren9682 Regular Member

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    My suggestion would be to offer a different kind of stock photo.

    As suggested above just setting up a stock photo business wont be enough.

    You'll be taking on iStock and tbh unless you had millions in marketing I wouldn't even try to take them on.

    There is a reason why Getty Images is seen at the end of almost every movie credit now days.

    So offer something they dont. Perhaps be a little darker or read their ToS and offer what they don't.

    Think outside the box.
     
  6. xsshaxor

    xsshaxor Jr. VIP Jr. VIP

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    I'd go for selling the stock images to an existing stock website, or if you really want to make your own Stock Images selling website
    then I'd suggest to make it really original.
    For example; only stock images of people dancing. Or something like that, as long as you provide a good reason why they should buy at your site
    instead of the existing ones. Also a lot of marketing investment is needed with starting your own site.

    But nothing is impossible, so the best of luck pal
     
  7. ChrisX

    ChrisX Jr. VIP Jr. VIP Premium Member

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    My company buys a lot of stock photos. With that said, here are some suggestions.

    - Keep your scenes as natural as possible.
    - Don't do those cheezy photos of customer support reps.
    - Shoot stock video while you're at it (same studio, same models, lighting and everything).
    - Go in the niches (high quality lifestyle images, for example).
    - Post processing is your friend

    Hope that helps.

    Oh, and the best way to get exposure is probably via existing stock photography websites (istock, fotolia, photodune). Big buyers typically want a huge selection, which is hard to provide if you run your own site.
     
    Last edited: Mar 6, 2014
  8. brianpog

    brianpog Newbie

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    Thanks for the tip
     
  9. keeponrocking

    keeponrocking Regular Member

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    Better start a STOCK FOOTAGE business.
    Shoot 4k, upload to YT, sell.