1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

I Thought Categories Were Bad....

Discussion in 'Black Hat SEO' started by InsanelySane, Apr 9, 2014.

  1. InsanelySane

    InsanelySane Power Member

    Joined:
    Nov 23, 2013
    Messages:
    562
    Likes Received:
    111
    I'm looking at this site in my niche, it in a competitive niche and the site itself isnt all that powerful. However, it has dominated tons of search queries for 1st and 2nd results in SERPs.

    The same posts are ranking for tons of different keywords because of his category titles. (he clearly has categories set as index)

    Pretend topic was "shoes"

    Hes ranking his post for the actual post/post title: "nike dunks 2.0 review", plus hes also ranking it for "best shoes under $100" because he has that same post in an additional category called "Under $100" category.

    So instead of the "duplicate content" crap we here, hes killing 2 keywords with one post this way.

    Im now debating if I should be re-indexing my categories and copying this, rather than writing a new page for "best shoes under $100 and wasting my time.

    Thoughts on why this is working?
     
  2. infoasian

    infoasian Supreme Member

    Joined:
    May 12, 2011
    Messages:
    1,374
    Likes Received:
    428
    Occupation:
    retired
    Location:
    Singapore
    Have you checked his backlink profile? Maybe there are inbound links to his categories? That would explain his success.
     
  3. JournoNick

    JournoNick Power Member

    Joined:
    Feb 11, 2014
    Messages:
    613
    Likes Received:
    311
    Location:
    on the frontline
    Yeah it's funny how some sites act different to others. I find sometimes tags work like a charm. I did a test on a website that was a low competition niche and back links the tag pages, they ranked top of the listings for multiple keywords. I'm not sure if it's as effective for medium to high because all that authority and juice is passed to every post on the page page. Much better to pass it all to one then move to the next.
     
  4. InsanelySane

    InsanelySane Power Member

    Joined:
    Nov 23, 2013
    Messages:
    562
    Likes Received:
    111
    I am using moz toolbar, he has no backlinks to category. I assume backlinking to category is kind of stupid anyway.

    Yea, on another term hes being outdone by a guy who has a PA 30 page with 38 links, but the dude is still in 3rd with categories. The term only gets 200-300 searches, so its not really worth a huge link building effort. If going with a category will get me in third place with no work, id be down.

    SEO is like a woman, make no fucking sense
     
  5. infoasian

    infoasian Supreme Member

    Joined:
    May 12, 2011
    Messages:
    1,374
    Likes Received:
    428
    Occupation:
    retired
    Location:
    Singapore
    Why would you suggest this being stupid? Just look at ebay to see how well categories work. I have many sites that receive 95% of their organic traffic to categories rather than items or homepage. One can always add unique category intros with metatags to make them attractive.