This is a broad statement but in the "internet/IM" based service industry often times there isn't a standard to measure a company against when you're the buyer. Having had many conversations with a wide array of people that transcended many facets of the "internet/IM" industry I feel this video sums of how I've felt during some of the conversions I've had as a buyer. YouTube video won't embed, no idea why. Google, " Hardly Working: Start-up Guys " [video]http://www.collegehumor.com/video/6507690/hardly-working-start-up-guys[/video] - Here's the video on the creators main site. They even mention SEO at around the one minute mark. P.s figured out why the youtube embed doesn't work, the owner disabled the embed option.