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I think this is good news for offline mobile marketers.

Discussion in 'Mobile Marketing' started by virtualc08, Jan 24, 2013.

  1. virtualc08

    virtualc08 Supreme Member

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    Up until now Google always treated smartphone searches as desktop searches and apparently
    recently google released the smartphone Googlebot mobile because of which smartphone searches are treated as mobile searches.


    How will this even matter?


    With this bot what Google is trying to do is improve the user experience of the user by showing users websites which are specifically optimized for smartphones. This is huge since this lays a lot of emphasis on making your website mobile friendly, thanks to the explosion of smartphones in the market.


    It also send you directly to the mobile site instead of you being redirected from the desktop version, which apparently saves the user .5-1 secs.


    This also opens up the search engine rankings for a brief amount of time since now I think we should be focusing on making the websites mobile friendly and thus will get more attention from Googlebot mobile and place you higher in Google mobile search results.


    The best way according to me to take advantage is by making your entire site mobile friendly and especially GoogleBot mobile friendly ( Check out the link in the resource for user agents used by Googlebot mobile. ) So you basically start treating Googlebot mobile the same way as you would treat a smartphone.


    I personally think this will give people, especially into offline mobile marketing , a huge selling point to tell their customers. Its now upto us as to how we present this to our potential client.


    Source:
    Code:
    http://googlewebmastercentral.blogspot.co.uk/2011/12/introducing-smartphone-googlebot-mobile.html
     
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  2. ChrisRob

    ChrisRob Newbie

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    I use WPtouch on all my wordpress sites. Its a free plugin which automatically makes the sites mobile friendly - do you think this is sufficient??
     
  3. virtualc08

    virtualc08 Supreme Member

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    Honestly speaking, I dont know what WPTouch is and I haven used it. But if it can recognize smartphone user agents or has the ability to add user agents and automatically redirect it to a mobile website I think nothing like it.