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I see G is ranking for synonyms...new keyword strategy?

Discussion in 'White Hat SEO' started by nycdude, Jul 7, 2011.

  1. nycdude

    nycdude Jr. VIP Jr. VIP Premium Member

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    I'm checking my traffic sources via keywords and I notice I'm getting high rankings when someone searches a long tail keyword with "purchase" in it as opposed to "buy" which is in my long tail keyword. Anyone else notice this? Could there be some new keyword strategies coming up for the recognition of synonyms? Could this make G smarter to recognize spun content? hmmmmm.....
     
  2. Lalalaenhund

    Lalalaenhund Power Member

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    Well I can't think of any way to use it ...but I can be pretty stupid at times :D
     
  3. imth3one

    imth3one Newbie

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    Google's pretty good with synonyms, try it yourself
    http://labs.google.com/sets
     
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  4. jerzydawg

    jerzydawg Supreme Member

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    ^ Wow. Nice tool. Definitely going to use it when I write my articles.
     
  5. Sombrero

    Sombrero Senior Member

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    you may try use synonyms in your posts.
     
  6. nycdude

    nycdude Jr. VIP Jr. VIP Premium Member

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    I pretty much already do a "shotgun" approach a lot anyway, like for instance, I'll get all my keywords I like plus their variables and load 'em all up in wp-robot and let 'er rip. It's interesting to see when someone searches for "I want to purchase xyz online" and I get visits from people searching for "buy online xyz". You know how when you use search and the keywords you used are in bold text? Well even the synonyms are embolden in the search results.
     
  7. the_demon

    the_demon Jr. Executive VIP

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    This is nothing new. Google always uses synonmys relative to search intent. There for if I search "buy cars" and you did seo for "purchase automobiles" your site may still show up.
     
  8. youmsh

    youmsh Junior Member

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    cheap - Discount - inexpensive
     
  9. nycdude

    nycdude Jr. VIP Jr. VIP Premium Member

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    I guess I already knew this to some degree, but I didn't realize how powerful it could be. What if I do my research and I find that I like "See the Grand Canyon" for whatever reason and I drive those keywords home, then along comes a competitor who likes the keywords "Visit the Grand Canyon" and his synonym "visit" outranks my "see" even though I'm spot on.
     
  10. altaris

    altaris Registered Member

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    This works for abbreviations and acronyms too..
     
  11. Shhhocker

    Shhhocker Junior Member

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    It's called Latent Semantic Indexing - a lot of vectors and linear algebra.
     
  12. Whitegold

    Whitegold Junior Member

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    It certainly is called exactly that and I wrote an article about it years ago when google were first beginning to implement it in their algo's

    although from testing it is not always fool-proof ... and I am finding myself going back to writing content on a word for word likeness ... dropping in variations of the same semantics into one copy certainly helps ..

    Goldie...
     
  13. Scripteen

    Scripteen Elite Member

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    Do you have the word "purchase" in your content? Yes google has been doing this all the time. Actually the best traffic is the traffic that comes from long tails. Long tail ranking is content based not backlink anchor based.
     
  14. altaris

    altaris Registered Member

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    Long tail traffic also converts more because there are less competitors. think about "buy iphone" vs "buy pink iphone ny". For the first one there are a lot of webs competing worldwide, second one will convert for sure because there are no other options.