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I see a lot of newspapers linking to authority sites contextually. Why?

Discussion in 'White Hat SEO' started by eveneven, Jul 4, 2014.

  1. eveneven

    eveneven Regular Member

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    So, I've seen recently that a lot of the bigger news companies are linking out almost random words to Wikipedia, other newspapers etc. Like here:
    Code:
    http://www.huffingtonpost.com/2014/06/29/son-doong_n_3873341.html?ncid=edlinkushpmg00000030 
    What's the deal? Is it some SEO stunt, or is it just a strange way of referencing facts?
     
  2. ming34

    ming34 Regular Member

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    i think they got the info from there so they are giving credit
     
  3. eveneven

    eveneven Regular Member

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    Yes but it doesn't make sense as they are referencing something, and not other things. I.e. Maybe in the above example it makes sense, but I've seen other authority sites link like this "This recipe for healthy oatmeal pancakes is incredible" where incredible is linked to some completely random shit on Wikipedia, like an article on Barcelona, Spain.

    These sites also heavily interlink their own posts, so is this some misunderstood way of trying to hide this by linking out at some ratio? One of the biggest sites that are dominating Google in Norway is Klikk.no, and they use this a lot.

    I also thought linking out like this would piss away all the PR or 'link juice' or whatever you call it, or does the big guys get away with it?
     
  4. alaster

    alaster Newbie

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    maybe theya re making this for naturally but its not good for us ...