I have a trends/collections category with one collection per subcategory. The URL looks something like website.com/collections/summer-sale. However, the summer sale is ending soon, and I will be taking down products related to this collection from my store. What do I do with the summer sale page? Do I delete it completely? After removing the products, do I redirect a rather empty page back to website.com/collections? If there are no longer products in that category, it would be poor UX to leave the page up and have it empty of content. When should I create next year's summer sale collection page? Can I use the same URL I've used this year, put it up in my navigation bars and remove the redirect? What do I do with the products' links when they are phased out of my inventory (not sold out)? If I sell a product, and the product's link is website.com/shoes/sneakers-0001, and then I stop selling it on my website completely, what is the best practice for managing this product's URL/page? When a product goes on sale, and I have a sales page, do I switch the product page from website.com/shoes/sneakers-0001 to website.com/sales/sneakers-0001? Thank you for your answers, I appreciate it in advance!