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I run an e-commerce store and I have a few questions about SEO best practices

Discussion in 'White Hat SEO' started by axeboy123, Jul 28, 2019.

  1. axeboy123

    axeboy123 Registered Member

    Jan 7, 2017
    Likes Received:
    1. I have a trends/collections category with one collection per subcategory. The URL looks something like website.com/collections/summer-sale. However, the summer sale is ending soon, and I will be taking down products related to this collection from my store. What do I do with the summer sale page? Do I delete it completely? After removing the products, do I redirect a rather empty page back to website.com/collections? If there are no longer products in that category, it would be poor UX to leave the page up and have it empty of content.

    2. When should I create next year's summer sale collection page? Can I use the same URL I've used this year, put it up in my navigation bars and remove the redirect?

    3. What do I do with the products' links when they are phased out of my inventory (not sold out)? If I sell a product, and the product's link is website.com/shoes/sneakers-0001, and then I stop selling it on my website completely, what is the best practice for managing this product's URL/page?

    4. When a product goes on sale, and I have a sales page, do I switch the product page from website.com/shoes/sneakers-0001 to website.com/sales/sneakers-0001?
    Thank you for your answers, I appreciate it in advance!
  2. madoctopus

    madoctopus Supreme Member

    Apr 4, 2010
    Likes Received:
    Full time IM
    1. Leave page live, put a message on it saying the collection ended, show an email form to be notified when the collection becomes live again. Make sure page retains original content so is not a thin page. If you have no content add some 400 words content, add products listing that user might be interested in, add some content there so is not a thin page.
    2. You SHOUD use/reuse same URLs. If somebody linked to them they have ranking power.
    3. Maintain product pages as they are, simply display a message "out of stock" or "phased out".
    4. Sales page and product page should be the same. So you have one single URL. Simply change the product page to be a sales page.
    • Thanks Thanks x 1