Hello i am in charge of promoting a music video for a pop artist and it'll be released pretty soon. The song is going to hit Canadian pop radio and i'm wondering how to market this to make it blow up on social media and make it go viral because the song itself is very good and the music video is professionally done. We are an index able and we want to market this to generate sales, we wouldn't mind breaking even as long as we have sales in return to match the budget we have spent. Any ideas would be very appreciated, black hat or white hat. I've used the search function but I'm needing something clever and effective.