I after I read posts on this forum and also in other places I am not sure which tactics to use. My situation is this. 1. I am targeting a medium competiton keyword. 2. The website that I compete: 3 are very strong with DA between 90, 80, 70, another one is wikipedia and the rest have DA of 30 or 40. NOTE: 70% of this websites are not ranking for the exact keyword phrase that I am targeting, but just relevant keyword. As newbie that I am, I would appreciate a lot you help.