I have 12 KW I'm trying to rank, and I want to know what guidelines to follow with headings and text/html ratio? Should I just focus on the top money making keyword, and put that in the h1 tag, then for the h2, 2 of the next top kw's in that, and about 2-3 other kw in the h3? And what about h4-6? Here's what I found on a guide: Utilize one <h1> tag per page. It should support the theme established in the Title and Meta Description by using one of the page's top keywords As many as required H2 elements to denote sections on the page (you should really only need one or two or 3 if you are keeping your page concise. Consider using H3 Elements for useful link groups to other relevant sources, or for information not immediately relevant to the page and so ?3rd? in the pecking order. As for html/text ratio, I have about 15%. I am guessing I need to add more text to get it around 25%? Any advice or thoughts, thanks.