Title is misleading. Sorry about that but I needed to bring the attention to this thread so somebody would help me I appologize once again for the misleading title I'm doing offline marketing and I started doing direct mailing. I tough about sending a fake $100 bill on the front and on the back I need a sentence that will get them motivated to buy my service. I'm selling reputation repair service so this one ore two senteces need to be around scarcity, benefit and call to action. Anyony have any ideas? Also what should I write on the envelope to make it pass straight to the owner/decision maker so he will open it and read it?