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I love the smell of referral traffic in the morning…

Discussion in 'White Hat SEO' started by LMS1066, Feb 8, 2013.

  1. LMS1066

    LMS1066 Newbie

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    Moderators: if I have posted this thread in the wrong area, please move it instead of deleting. Thanks.

    For those who are new to marketing: if you build it visually appealing and you write well, they will come.

    Okay I decided to see how much referral traffic I could drive to a new site in 30 days using killer content, all new social accounts and on-page SEO only.

    I purchased a domain (with email) in a health niche on December 15th and threw a quick WP site together with a couple of articles. I did throw some unnatural links in right away as my intent was not referral as it is now.

    Most of those links have fallen off but those that are still hanging around are hurting the sites RD Moz Trust 2.92.

    The first thing I did was enter a blog carnival on a popular relevant niche site (non-competitor). I did this to get an idea of how the site?s bounce rate would be, giving it and me some cred in the niche, and to get the new social accounts rolling.

    Hint new marketers: just because you may think your site looks bomb others may not and your analytics will tell you so because the stats never lie. Well maybe a little misleading every now and then.

    After two weeks the numbers were decent, except one and it was terrible:


    • Visits ? 573
    • Avg. Pages Per Visit ? 1.77
    • Avg. Visit Duration 3.16
    • % of New Visits - 80.45%
    • Bounce Rate 79.33% OUCH!
    • Sales - 1 Adsense click $4.55 and 1 CJ ad that had 4 clicks but no sales
    • Traffic ? Referral, organic, direct, social, and some referral email

    WTPPO SS3 Dec 12.jpg

    For those that may not know, these numbers show that visitors are immediately clicking off the site at a 79% clip. But those that hang around are reading the content and also commenting - that?s why the duration is higher.

    Anyway this tells me people did not like the way the site looked at all. It repulsed them. Hmm?

    Well a 79% BR won?t have me cashing fat checks anytime soon so I needed to change the theme, structure, and add more content to the site?and not the spun crappy kind.

    Spun content is okay for 2nd and 3rd tier links etc. but never for a money site. Not in this day and age. I?d suggest you don?t even go there.

    It took a couple of weeks for me to get the site switched over because of my health. However, I did keep writing articles and cranked up the quality (engagement) of the articles while in the hospital and recouping at home. I also kept promoting others content which helps get more visitors and followers.

    These final numbers are based off the past 30 days since the first two weeks of January I did little due to health.

    Notice the impact a new theme and quality engaging content can have:


    • Visits ? 466
    • Avg. Pages per Visit ? 3.46 - Sweet
    • Avg. Visit Duration 3.27 - Sweet
    • % of New Visits ? 68.88% - Means returning visitors
    • Bouce Rate 6.22% - Out friggin? standing soldier!
    • Mixed traffic ? Social, direct, organic, and referral
    • 1 Adsense click $2.59 and 2 Amazon sales $5.49

    WTPPO SS2 Jan-Feb.jpg WTPPO SS1 30 days.jpg

    These new numbers now reflect the new theme is rocking it and so is the content. The PPV and AVD show visitors are spending a minute per page which is what it takes to read a 500 word article. This all helps the site in the SERPS.

    Also, comments dropped off big-time. No links were built purposely, just naturally with twenty-two links coming from Google alone so far?nice!

    These numbers are with me putting in little time and being inconsistent. Now that I?m feeling better I?ll scale this site up, bump-up sales, wait for the few non-relevant links to drop, the PR to go up and then flip it.

    I posted just to show an example of what a decent looking site, unique and engaging content, and being human in all things social can do for you. The 3 articles posted in the last week were from guest authors and a giant in the exercise industry hit me up for a guest post this week. I'm waiting for the article to come in. This will bring in more cred, more social exposure and more traffic.

    Good content is just that, good content. But great content is everything.

    Please remember, you can drive hoards of traffic to your sites but if they look like crap and your content sucks they won?t stick around; hence, no chance of getting sales.

    Oh one more thing...be patient and the money will come.
     

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    Last edited: Feb 8, 2013
  2. ttavid

    ttavid Jr. VIP Jr. VIP Premium Member

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    Quality is better then quantity. Good work.
     
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  3. boombap

    boombap Junior Member

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  4. carlikito

    carlikito Regular Member

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    I love case studies... So now that you've fixed those issues, maybe you can play a little bit with the placement of your ads/aff links to help improve your conversions.

    Please come back later to let us know how your site is doing.
     
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  5. LMS1066

    LMS1066 Newbie

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    Thanks carlikto and yes I definitely need to tweak the ads/links to improve conversions. I'll post again soon with an update.
     
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  6. aka sam

    aka sam Jr. VIP Jr. VIP Premium Member

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    Sound cool...let me poke my nose in details !